AZK Media, renowned for driving customer demand and business growth for some of the world’s fastest-growing B2B technology enterprises, has appointed Nigel Bowen as their new Senior Content and Communications Specialist. This move aims to bolster the agency’s cross-border capabilities across the UK/EMEA, US, and APAC regions, further solidifying its reputation for delivering premium content.
Bowen, a seasoned communications professional, was most recently the acting editor of CHOICE Computer. With a decade of experience as a print journalist, his work has appeared in prestigious publications such as CHOICE, CEO Magazine, GQ, INTHEBLACK, The Guardian, Smart Company, The Mandarin, The Sydney Morning Herald, The Age, and The Drum.
Transitioning into content marketing, Bowen has created content for top-tier clients including ANZ, American Express, Austrade, BBC StoryWorks, Event Hub, HP, Kyndryl, Lenovo, Mercer, Macquarie University, NAB, MYOB, and RSM.
Azadeh Williams, founder and managing director of AZK Media, believes Bowen’s appointment will enhance the agency’s innovative solutions that integrate inbound marketing, communications, and public relations for their global B2B technology clients: “In light of the profound disruption affecting all communications-related industries and the increasing time pressure on journalists, hiring a talented content expert with a strong background in tech and business journalism was essential. It’s no longer an option for PR agencies to be complacent. With Nigel on board, we can scale premium campaigns and generate even more attention-grabbing coverage for our clients in top-tier and tech publications.”
Wayne Williams, AZK Media’s business director, emphasizes the timeliness of Bowen’s appointment given the agency’s ambitious plans for the new financial year: “We recently launched the video-production arm of our business, Customer Catalyst, and inked deals with high-profile industry figures and tech businesses. Premium content is more critical than ever in campaign success, and with Nigel on board, there’s even more opportunity to scale up the business.”
Bowen adds, “Azadeh and I have been ‘online friends’ for years within the same tech-industry circles. While I didn’t expect to end up working for AZK Media, life as a content creator is unpredictable. I’m confident that the AZK Media team will adeptly navigate the technological changes reshaping the media, PR, and marketing industries, as well as the tech industry itself. The next few years will be a wild ride, but AZK Media is well-positioned to ride the waves of change.”
