Terri & Sandy’s campaign for BJ’s Wholesale Club promises savings amid soaring inflation
After a summer of burdensome inflation, and with Back to School in full swing, BJ’s Wholesale Club wants to remind customers they can save up to 25% off and get savings on gas, while also bringing some much needed levity to the conversation. So, they’ve made a light hearted ad campaign promising ‘Absurdly Simple Savings’ at a time when, more than ever, every dollar counts.
The series of TV spots features characters who are so awestruck by the savings at BJ’s, they are oblivious to whatever distressing situation is happening right in front of them:
The integrated campaign will air on connected TV and includes two 30-second radio spots, out-of-home, digital and social ads.
BJ’S | ABSURDLY SIMPLE SAVINGS
CLIENT: BJ’s (BJ’s Wholesale Club Holdings, Inc.)
AGENCY: Terri & Sandy
CLIENT
CLIENT: BJ’s (BJ’s Wholesale Club Holdings, Inc.)
EVP, CHIEF MEMBERSHIP OFFICER: Tim Morningstar
VICE PRESIDENT, BRAND MARKETING: Donna Noa
SENIOR CREATIVE DIRECTOR: Keith Evans
SENIOR BRAND MARKETING MANAGER: Caitlin Hannon
AGENCY
CREATIVE & STRATEGIC AGENCY: Terri & Sandy
CO-FOUNDER & CO-CEO: Terri Meyer
CO-FOUNDER & CO-CEO: Sandy Greenberg
CREATIVE DIRECTOR, COPYWRITING: Todd Condie
CREATIVE DIRECTOR, ART DIRECTION: Mike Cicale
COPYWRITER: Taylor Osborn
ART DIRECTOR: Kelly Scollard
EXECUTIVE PRODUCER: Chris Lenz
HEAD OF STRATEGY: Tracy Chapman
INTEGRATED ACCOUNT DIRECTOR: Jasmine McDavid
ACCOUNT SUPERVISOR: Alvaro Polanco
PRODUCTION
PRODUCTION COMPANY: Arts & Sciences
DIRECTOR: Matt Lenski
DIRECTOR OF PHOTOGRAPHY: Matthew Lloyd
EXECUTIVE PRODUCER: John Benson
DIRECTOR OF PRODUCTION/EXECUTIVE PRODUCER: Christa Skotland
HEAD OF PRODUCTION: Milena Milicevic
LINE PRODUCER: Christopher Scherk
EDIT
EDITORIAL COMPANY: Nomad
EDITOR: Jim Ulbrich
EXECUTIVE PRODUCER: Julia Williams
PRODUCER: Valerie McAndrews
EDITOR’S ASSISTANT: Nick Dorman
FINISHING
FINISHING COMPANY: Nomad
SENIOR FLAME ARTISTS: Steve Morris
POST PRODUCER: Ben Williams
COLOR: Nomad
COLORIST: Ron Sudul
GRAPHICS: Gabriel Reyes
MIX
MIX: Sound Lounge
SENIOR PRODUCER: Dana Villarreal
MIXER: Pete Crimi
MUSIC
MUSIC: JSM
MEDIA
MEDIA AGENCY: Noble People
MANAGING DIRECTOR, ACCOUNTS: Barry Dan
GROUP MEDIA DIRECTOR: Christine Krausman
ASSOCIATE DIRECTOR, ACTIVATION: Erik DeFruscio
ASSOCIATE MEDIA DIRECTOR: Christi Samuel
ASSOCIATE DIRECTOR, LOCAL ACTIVATION: Mark Bronzo
ASSOCIATE BROADCAST DIRECTOR: Katelyn Cohen
PLATFORMS PLANNER: Jenna Aronson
ASSISTANT MEDIA PLANNER: Sam Julia
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