Wednesday 24, 2024, London – Saatchi & Saatchi has bolstered its creative department, led by CCO Franki Goodwin, with the appointment of award-winning creative and directing duo Elliot Lee and Rory Peyton Jones.
Lee and Peyton Jones’ work has made significant waves in the industry. Most recently, they were behind ‘The Everyday Tactician’ for Xbox, which has swept the board with multiple awards including two Grand Prixs and the prestigious Titanium Lion at Cannes Lions this year. The campaign saw the merging of the real and virtual worlds by recruiting the newest Bromley FC management team member through the popular Football Manager game.
The duo first met at the School of Communication Arts 2.0 and spent five years at McCann London, working across brands including TSB and Shreddies. In addition to their creative work, Lee and Peyton Jones also direct with Lowkey Films.
Lee and Peyton Jones have become known for culture-driving ideas of all shapes and sizes, including their work on the anti-knife-crime campaign ‘Life Cut Short’. The pair directed a deep fake music video in memory of rapper Depzman, a victim of knife crime, to deliver a powerful and engaging message in the form of a freestyle rap. The film ran on SBTV and received a nomination for a UKMVA, as well as picking up at Cannes Lions.
Franki Goodwin, CCO, Saatchi & Saatchi says, “It’s impossible to spend time with Rory and Elliot and not get excited and inspired by the ideas, drive and curiosity that seeps out of any room they’re in. Elliot & Rory share a passion for film and have their own directing side hustle, which is awesome and such an asset to the creative team here at Saatchi & Saatchi, as different forms of creativity bring new perspectives and ideas. As soon as I met them, I knew I had to hire them. They share our ambition to make the absolute best and most influential ideas for the real world, and I can’t wait to see what they do next.”
Lee and Peyton Jones add, “We’re thrilled to join Saatchi & Saatchi at such an exciting time. The energy and opportunities here are incredible, and we’ve already hit the ground running on some amazing briefs. The agency’s history and work with iconic brands, combined with Franki’s leadership, has got us fired up to challenge ourselves and make fun, impactful, innovative campaigns. It’s great to be on board, and we’re excited to be working with such a creative, passionate and driven team.”
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