Aviation invites consumers to turn breakfast into a special moment in Mestiça campaign

Breakfast with butter is already a tradition for most Brazilians and to invite consumers to turn the quick breakfast into a special moment, the centenary brand Aviação is launching a campaign this week entitled “Make every morning worthwhile”, in which it presents all the products in its portfolio that will make the occasion even tastier. It was created by the Mestiça agency and aims to show the importance of moments like breakfast in contemporary life, which is full of routine and rush.

Already famous for its traditional butter in the orange can, the Aviação brand offers a total of 50 products such as dulce de leche, roasted and ground coffee and roasted coffee beans, as well as an extensive range of dairy products. In the campaign run by Mestiça, the aim is to show that the brand can be present on the tables of Brazilian homes with different high-quality products, demonstrating that a simple breakfast can and should be a moment of conviviality, exchange and care between people who love each other.

To do this, Mestiça carried out an immersion process with the brand’s employees, visiting the Aviação factory, the butter house and the coffee plantations in São Sebastião do Paraíso, Minas Gerais. For Paulo Sanna, CEO of Mestiça, “This is an essential process for understanding both the external consumer and the internal customer, and for identifying challenges and opportunities that may not be obvious at first glance. This approach allows for a deep understanding of the brand, its values and how it is perceived by the public. It was inspiring to see how a century-old brand remains so present in the minds of consumers and how the owners are deeply involved in every aspect of the business, from product selection to machinery purchases.”

The campaign places the Aviação brand as a complete and varied option for breakfast, strengthening the emotional connection of the first meal of the day and inviting consumers to turn breakfast into a delicious experience with the concept “Make every morning count”. In addition to the film, which premieres on Tuesday 23rd on social media and the internet, the full campaign includes digital pieces and actions in partnership with bakeries, supermarkets and other points of sale.