Australian Eggs has unveiled the latest installment of its Bring the Bright platform in partnership with Connecting Plots, continuing to highlight how eggs can elevate any meal.
The new campaign takes a playful twist, featuring a daring egg behind the wheel—steered by a mystery driver—navigating the everyday obstacles of a family home to make dinnertime shine.
Building on the Bring the Bright platform, which launched in September 2023 after a competitive pitch, the campaign reinforces the versatility of eggs beyond breakfast. It encourages Australian families to brighten their meals—and their moods—through the rich flavors and nutrients eggs bring to the table.
The latest chapter maintains the lighthearted and relatable tone of previous campaigns while shifting focus to intergenerational connections, celebrating relationships from grandparents to parents and grandchildren.
“Our first two campaigns captured playful family moments around mealtimes, from the perfect flip to dinner’s cheeky interruptions,” says Becky Vila, Marketing Manager at Australian Eggs. “But eggs are for everyone, young and old. This time, we wanted to showcase the broader family dynamic and the meaningful connections shared over meals.”
John Gault, Creative Partner at Connecting Plots, adds: “Becky, Nat, and Rowan from Australian Eggs helped us take ‘Bring the Bright’ to even greater heights. Dare I say, they’re good eggs.”
Produced in collaboration with Infinity Squared and director Richard Vilensky, the campaign will roll out across online video, BVOD, social media, and OOH in the coming months.
