Audi reunites with Abandon Editorial for the brand’s latest spot, this time putting the new Audi Q3 at the center of an unexpected ride. Edited by Edward Khoma and Michael Papavero via Ogilvy, the spot follows a young woman’s journey on the road, led by a voiceover from Morgan Freeman.
The spot opens on the Audi Q3 as the driver, played by actress Chase Infiniti, sets off through forest roads, moving into mountainous terrain and along the beach at sunset, with Freeman’s voice guiding viewers and reflecting on how stepping into the car shifts the course of her life. Building to a reveal, the camera pans into the vehicle to show Freeman in the passenger seat, humorously landing on a perfectly timed “seriously?” from the driver. The spot closes with Audi’s tagline, “Made for a life of yes.”
“Everything hinged on the rug pull,” shares Edward. “The joke only works if the setup really leads the viewer on, so we treated the edit like a cinematic film first, letting Morgan’s voice and the visuals breathe. That way, when the camera lands on him in the passenger seat, the viewer gets a genuine ‘aha’ moment. Once the structure was there, Michael took the edit and continued to tighten the comedic timing, shaping the final tone with the wonderful team at Ogilvy.”
“Working with Morgan Freeman’s voice is a dream as an editor,” says Papavero. “It immediately sets a tone and rhythm that elevates every moment, and it was honestly surreal hearing his voice come out of my speakers day to day. Having that as a foundation made the collaboration with Edward and the team at Ogilvy especially rewarding as we brought this piece to life for Audi.”
Credits:
Ogilvy Liz Taylor, Global CCO Guillermo Vega, CCO Wes Phelan, Executive Creative Director MyTran Dang, Creative Director, Art Jesse Custodio, Creative Director, Copy Jeffery Bauer, Copywriter Nuri Park, Senior Art Director Daniel Prado, Creative Director, Art Lucas Joaquim De Oliveira, Creative Director, Copy Nando Sperb, Design Director Shaquille Kessi, Senior Designer Lyndsey Corona, CEO, North America Carina De Blois, COO, North America Michelle Darnell, Sr. Account Director Meghan Faulkner, Account Director Kristen Palmisano, Director, Program Management Scott Hubbard, Executive Group Director Lesley Backus, Group Strategy Director Alex Trump, Group Strategy Director Marsaude Edwards, Supervisor, Connections Strategy Lauren Neff, Senior Strategist Chiraag Dave, Product Specialist Tim LeGallo, Chief Production Officer Liam Golding, Senior Producer Rachel Broghammer, Producer Jessica Nugent, Head of Production Services Pam Carden, Senior Production Business Manager Georgia Zalk, Production Business Manager Sean Tuccillo, Production Business Manager, Music James Garvey, Group Talent Manager Matt Fox, Senior Vice President Matt Blecker, Account Supervisor
Audi Nick Kleczewski, Director, Video Creative Specialist Whaewon Choi-Wiles, Head of Brand Marketing & Communications Danielle Vontobel, Director, Brand Content & Experiences Hannah Cebula, Manager, Brand Content Abel Gachou, Manager, Brand & Marketing Integration Brittany Spinillo, Product Advertising Senior Specialist Amanda Koons, Senior Manager, Communications, Social Media & Partnership Integration Andrew Temperly, Social Media Lead Bianca Buciarelli, Manager, Lifestyle Communications
TILT Stacy Murphy, Executive Producer Todd Bell, Director of Photography Nathan Burns, Senior Editor Jeremy Cliff, Photographer Jennifer Ryan, Producer Jack Nester, Producer Lindsay Hess, Producer Libbie Hegvik, Executive Post Producer Larry Whitlock, Post Production Director
Abandon Editorial Michael Papavero, Editor Edward Khoma, Editor Eduardo Wong, Assistant Editor Joanna Hall, Executive Producer Marcee Sanchez, Producer
Rare Medium Ayumi Ashley, Senior Colorist Nubia Lima, Producer
Sonic Union Kelly Oostman, Mix Engineer Michael Marinelli, Mix Engineer Pat Sullivan, Head of Production
Mophonics Shea Duncan, Composer Jean Scofield, Executive Creative Producer
ARC Creative Angela Lupo, Managing Director Mark Driscoll, Senior Producer Ronny Stillwell, Producer Tom McCullough, Creative Director
2023 Roastbrief is a digital media with global presence that seeks to share knowledge and updates about the creative industry.
Privacy Policy
Send your press releases to: press@roastbrief.us
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
