3 March, 2026: Atoms & Space has acquired US creative technology studio Launchvox, bringing deep expertise in XR, 3D animation and interactive platforms into the heart of its growing specialist collective and allowing it to expand into one of the fastest-moving areas of brand innovation.
Within Atoms & Space, Launchvox will operate as the dedicated creative technology specialist supporting its experiential, social, product marketing and standalone immersive builds across the collective.
For Launchvox, the acquisition allows it to build larger platforms and drive the next generation of creative technology for bigger global clients. As brands increasingly compete on experience rather than attention, technologies like XR, real-time 3D and interactive environments are moving from experimentation to infrastructure.
Founded by Bob Dyce (CEO) and Ian Berget (CTO), Launchvox operates at the intersection of immersive storytelling and emerging technology. The studio has built a strong reputation across medical, technology and commercial sectors for transforming complex science and advanced products into visually striking 3D animation, enterprise XR and interactive experiences Launchvox’s edge comes from its hybrid DNA: part content studio, part technology lab.
Dyce has led the company with a focus on translating technical complexity into compelling visual narratives, while actively experimenting with emerging platforms, from enterprise XR ecosystems to advanced rendering engines and AI-enabled production tools. The team frequently beta tests new software, SDKs and immersive technologies, positioning clients at the forefront of innovation.
Berget, a trained 3D artist turned technical architect, has built the infrastructure behind that ambition. With deep expertise across game engines, web architecture and XR development, he ensures the studio’s work is not only creatively ambitious but technically scalable and future-ready.
Together, they are ambitious, hands-on founders with a shared vision: that creative technology should sit at the center of brand building. Masters of their craft, they’ve built a team that combines artistic precision with engineering rigour.
Matt Robison, President of Atoms & Space, said: “Each Atoms&Space speciality lives deep within its vertical. We identified creative technology as a massive and rapidly expanding space, one that fuels experiential, social and platform thinking, or stands alone as a transformative capability. Launchvox brings true depth and marketing-leading creativity, as well as being a group of really lovely people, allowing us to strengthen the entire group.”
Bob Dyce, CEO of Launchvox said: “Launchvox was built on a simple belief: the future of brand experience is immersive, interactive and beautifully engineered. We turn complex ideas into powerful, lived experiences. Joining Atoms & Space gives us the reach and strategic partnership to take that ambition global, building next-generation immersive platforms while staying hands-on and innovation-led. We’re excited to help shape what’s next.”
