Australia’s leading independent media agency, Atomic 212°, today announced the acquisition of the media division of KWPX, one of Australia’s key independent creative communications companies, effective 27 November.
The media division of KWPX has 23 staff and a client roster that includes Coopers Brewery, RAA, OTR, S.O. Asher and The Jewellery Group. It will be rebranded as Atomic 212° in due course, given the latter its first presence in South Australia and Western Australia. The Adelaide and Perth business will be run by Natalie Morley, who is currently KWPX’s Executive Director of Media.
Atomic 212° Chairman, Barry O’Brien OAM, said: “We have long admired KWPX for their strong media skills and strategic thinking. Our agencies have collaborated successfully on several clients in the past, so when the opportunity came up to make KWPX’s media arm part of the Atomic 212° family, we jumped at it.”
Atomic 212° Chief Executive Officer, Rory Heffernan, said: “This acquisition is an important moment for us, giving us a strong entry into the South Australian market and a new resource for our clients around the country.
“KWPX’s exceptional media and digital skills are a great fit with Atomic 212° and we are all looking forward to working with Natalie and her team to build on what they have already achieved.”
Ms Morley said: “I’m thrilled about the opportunities that joining forces with Atomic 212° will unlock, growing our people and our product offering, and enabling us to deliver even greater outcomes for our clients. By tapping into Atomic 212°’s innovative strategies and extensive analytics, we’re well-positioned to elevate our capabilities and create exciting new possibilities for our talented team and valued partners.”
Today’s announcement follows a series of client wins and retentions for Atomic 212° over the past year including BlueScope, Great Wall Motor, BMW Australia and New Zealand, Bupa, the Northern Territory Government, Tourism Northern Territory, Northern Territory Major Events Company, Darrell Lea, Victoria University, My Muscle Chef, Vet Partners, Adyen and UKG.
Atomic 212° won Global Independent Agency of the Year (Media) and Global Digital Innovation Agency of the Year in Campaign’s Global Agency of the Year Awards announced in June 2024, and won Best Agency Culture and Talent (more than 100 awards) at the 2024 MFA Awards in September.
It also ranked #1 among independent agencies in Australia in new business wins, including client retentions, according to the FY 2023 report from COMvergence.
Atomic 212° has offices in Sydney, Melbourne, Brisbane and Darwin. For more information, visit www.atomic212.com.au
