Friday, December 20, 2024. On a day as special as Lottery Day, a day on December 22nd when the majority of our country is waiting for the ‘jackpot’ prize to be won, for many it is Health Day.
With “The real prize is to be healthy”, ASISA aims to stress that, although luck and prizes are the stars of the day, the real fortune lies in enjoying your health.
Carlos Eiroa, ASISA’s Director of Brand, Advertising and Sponsorship, explains that “with this action we want to emphasize that being healthy is a lucky thing, but unlike the lottery, it does not depend on chance. We all have a responsibility to look after ourselves, and ASISA is committed to helping us to take care of our physical and mental health so that we can live longer and better lives”.
This is why this action encouraging everyone to take care of their health with ASISA was distributed on December 22 on digital platforms, using a particularly notorious format with the aim of impacting on the conversation that will take place during this very special day where users will share special moments related to the lottery.
An invitation to take care of what is most valuable. Because, beyond luck, the best prize we can enjoy every day is our health.
Part title: The real prize
AAEE Lotteries campaign title: The real prize
Advertiser: ASISA
Brand: ASISA
Client: ASISA
Brand Management, Advertising and Sponsorship: Carlos Eiroa
Marketing Manager: Tatiana Garde
Agency: Sra. Rushmore
Executive creative direction: Xisela López
Creative direction: Aurora Hidalgo, Noel Filardi
Copywriting: Alejandro Galán
Art direction: Iratxe Reparaz
General Management: Marta Palencia
Strategic Planning Director: Raquel Espantaleón
Strategic Planning Team: Paula Valenciano
Account Management: María Bermudo
Account Supervision: Belén Mesa
Account team: Noelia Palomo
Communications management (agency): Inés Fernández
Production Skillers Estudio: Sergio Iglesias
Sound and music studio: Skillers Estudio
Media agency: Mediaplus Equmedia
Format Piece: tiktok 1×45”.
