Artlist released their newest commercial, highlighting the quality of their music and sound effects catalogs. To emphasize the premium aspect of their offering, the commercial presents a holistic experience, simultaneously showing the user interface, together with a shot of the user cycling through collections in real-time. The creator scrolls through eye-catching album covers, and sound effects are represented visually through stand-out scenes of motion design.
A conscious decision was made in creating an ad narrated in the first-person, so that the watcher can further place themselves in the role of the creator. Driving the point home that the music and sound effects catalogs are of the highest-quality on the market, the entire video is aesthetically minimalistic, and the simplicity gives way for the product to shine through all on its own — its ultimate utility is self-evident.
This professional campaign titled ‘Every detail matters when it comes to video creation’ was published on June 15, 2023. It was created for the brand: Artlist, by ad agency: Artlist. This Content and Direct media campaign is related to the Media, Music, and TV Promos industries and contains 1 media asset. It was submitted 33 minutes ago.
Credits
Agency: Artlist
CMO: Shahar Aizenberg
Head of Brand Marketing: Liran Friedman
Creative Production Manager: Uzi Mor
Creative Producer: Yarden Shimonie
Director: Eden Levy
3D: Eden Levy
DP: Omri Ohana
Compositing: Roei Koren, Uzi Mor, Tomer Weinberg, Eden Omer Levi
Grading: Ben Peleg
Sound Designer: Guy Shavitt
Actor: Erez Dagan
Voice Over: Rob Greenberg
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