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Artificial Intelligence for Mental Health

Samsung partners with SOS Voz Amiga to make its emotional support and prevention suicide helpline more inclusive using Galaxy AI

Roastbrief by Roastbrief
March 24, 2025
in AI, Brands
Reading Time: 2 mins read
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Artificial Intelligence for Mental Health
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No-one is immune from mental health problems. Struggles like anxiety or depression can knock at anyone’s door regardless of their age, gender, social status or occupation, let alone their nationality.

So, knowing that Portugal is home to over 1 million foreign residents and that many of them do not speak Portuguese, Samsung have joined forces with SOS Voz Amiga to make its emotional support and suicide prevention helpline — the oldest in the country — more inclusive. Now all the calls made to SOS Voz Amiga can be translated in real time with Live Translate — a feature powered by Galaxy AI.

With this partnership, we’re also launching a mental health awareness campaign using OOH and social media, targeted to the immigrant communities in Portugal. We want to let them know that if they feel lonely, sad or depressed, they can talk to someone and get the help they need, no matter the language they speak.

Because, after all, sometimes all it takes is having someone to talk to.

https://www.samsung.com/pt/savedintranslation/english

Samsung Portugal
Head of Marketing & Retail: Ana Oliveira
Marketing Comms & Brand Activation: Catarina Rocha
Marketing Comms: Luísa Pires
 
Uzina
Executive Creative Director: Susana Albuquerque
Creative Director: Andreia Ribeiro
Senior Art Director: Micael Nunes
Senior Copywriter: Francisco Carvalho
Motion Designer: João Marques
UX/UI Designer: Liliana Guilherme
Art Finisher: Edoardo Trave
Account Director: Inês França Martins
Executive Account: Gonçalo Teixeira da Mota
Producer: Alfredo Carvalho, Virgínia Palma
Production Company: Fred Fabrik
Director: Miguel Leão
DoP: Xavier Franganito
Executive Producer: Miguel Rebelo
Sound Production Company: Salva Studios
Music: Salva Studios

Tags: aiBrandsMental HealthSamsungSOS Voz Amiga
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