Joint Effort Prioritizes Social-First, High-Quality Creative Content Creation
WASHINGTON, DC – In a move that shows how commercial production companies might re-engineer their business model to better suit the needs of the modern CMO, two Washington, D.C.-based companies are uniting to create and deliver content created by a global pool of dynamic social-media-first thinkers. The partnership between Artemis Ward, the strategy-driven creative agency, and Lantana, the social-first content production company, will conceptualize and deliver brand stories at the speed of social. Together, they will tap into a diverse group of talent, with different perspectives and creative styles, to nimbly create engaging, effective marketing campaigns through a business approach that reaches across the globe.
Co-founder of Artemis Ward, Colin Moffett, commented: “Marketers continue to prioritize content that is shareable and optimized for social media. Artemis Ward’s expertise in digital communications, brand strategy, and creative direction, combined with Lantana’s one-of-a-kind production business model, will provide brands with social-first content that is not only authentic but purpose-built for the consumer digital experience.”
To achieve its goals, the new partnership aligns closely with creators to develop complete narratives that empower both the makers, the brand, and its audience, consequently fostering a more meaningful connection with the content.
“We continue to witness shifts in how brands approach content creation,” said Wallen Augustin, Founder of Lantana. “In crafting social platform content — and streamlining the process – we are delivering effective, relevant, and reactive assets. A traditional production process and all of its steps don’t allow for that. Partnering with Artemis Ward lets us take this to the next level.”
About Artemis Ward:
Artemis Ward is an independent creative agency that partners with global brands to craft integrated strategies and original experiences for one-of-a-kind problems. Specializing in brand strategy, brand and experience design, and integrated marketing, Artemis Ward has been recognized for their work with partners like the National Holocaust Museum, National Geographic, Case Foundation, and the Recording Industry Association of America. As a certified B Corporation and as part of its commitment to do “good work with good people,” Artemis Ward is proud to be part of a community of businesses dedicated to making decisions that benefit both people and the planet.
About Lantana
Lantana is a social-first production company that creates content designed to engage audiences across social media platforms. By working with content creators across the globe, Lantana produces digital experiences that are authentic, shareable, and strategically designed for modern brands.
