Los Angeles, CA, December 17, 2024 — ArtClass Content will now be represented on the West Coast by the 1961, led by Frank Antonoff and Faith Loop.
Founded by Antonoff in 2023, the 1961 is the culmination of Antonoff’s storied career as a talent rep. With a roster of live-action, animation, design, VFX, and editorial clients, the 1961 champions innovative approaches, creative excellence, and enriching culture. Antonoff and Loop provide strategic insights while expertly pairing cross-disciplinary talent with campaigns that elevate their storytelling capabilities.
Led by ArtClass Founder and Emmy award-winning director Vincent Peone, Managing Partner Geno Imbriale, and Managing Director Kirsten Arongino, ArtClass Content is dedicated to creating boundary-breaking work with agencies and brands. Operating with artistry at the forefront, ArtClass delivers top-of-the-line branded content, music videos, digital activations, documentaries, and feature films. Recent work from ArtClass includes spots for Popeyes, Chili’s, Dairy Queen, Duracell, ESPN, Southwest Airlines, Favor Delivery, Mother Jeans, and the latest Beats by Dre campaign featuring Kim Kardashian and Jimmy Fallon.
Kirsten Arongino of ArtClass remarks on this latest addition: “We’ve been working with Faith for a while now, and we’re excited to follow her to this next venture with Frank at the 1961. They have a well-honed ability to problem solve and think out of the box. In getting to know Frank, I’ve become an admirer of how he blends strategy with artistry. I look forward to seeing what ArtClass can do with the 1961 as we move into the new year.”
“ArtClass inspiring to work for and work with,” adds Frank Antonoff of the 1961. “As a next-gen company, they are paving the way forward in this industry by taking risks on singular talent, and in doing so, they attract exciting advertising opportunities. We’re excited to help ArtClass continue to grow and evolve as a dynamic creative force.”
ArtClass About:
Adaptive next-gen production & post studio ArtClass joins directors, editors, writers, and designers to create bold & imaginative work with a wide array of agencies and brands. From commercials, music videos, and branded content, to documentaries and film, ArtClass delivers creativity in motion.
Our dream has been big from our founding: a commitment to craft and experimentation, pushing boundaries and respecting creative partners. Five years later, we have matured in scope and scale, and welcomed a myriad of new team members who add to our vision and experience. ArtClass is more than we imagined, thanks to our community of talent, each playing a huge role in its success.
Effective advertising is an ever-changing chameleon that will only survive if it adapts to its surroundings. We are excited for a future that holds smarter, funnier, more engaging advertising that meets the audience wherever they coalesce.
