London, Thursday 30 April 2026: ARK Agency has been appointed lead strategic and creative agency for healthy food and drink brand Rude Health in the UK, following a competitive pitch against four agencies.
ARK has been briefed to establish a new strategic north star for the brand, develop a fresh communications platform, and deliver Rude Health’s 2026 advertising campaign. Initial activity is expected to launch in the first half of this year. The advertising will target shoppers looking to move away from ultra-processed foods and towards more considered, healthier food choices – a proposition that sits at the heart of Rude Health’s brand mission.
Rude Health was acquired by Oddlygood Group in 2024, supporting the Group’s ambition to become Europe’s leading plant-based challenger.
Katie Simpson, Head of Marketing UK and International, Rude Health, said: “ARK showed a modern understanding of the role of our brand and creativity for a business like ours, and an approach to our audience and category that got us all very excited for the future.”
Mat Goff, Founder, ARK Agency, said: “Rude Health has built a brilliant business and a brilliant brand. In the health and wellness category we’re constantly encouraged to stack and track and measure and optimise. The Rude Health brand is here to remind us that health, and healthy eating, are things to be enjoyed and shared. That’s a genuinely exciting creative space to work in.”
The appointment marks the latest in a strong run of new business for ARK, who have secured a diverse roster of clients including loveholidays, Magners, Huel and Löfbergs. Most recently, the agency won Krispy Kreme, which saw the brand’s first UK and Ireland campaign going live in April 2026.
