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Arena Club enlists Big Foot and friends in new spot via Liberum13

Roastbrief by Roastbrief
April 17, 2026
in Agency, Brands, Campaign
Reading Time: 2 mins read
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Arena Club enlists Big Foot and friends in new spot via Liberum13
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REDONDO BEACH, USA – Tuesday, April 15, 2026. Big Foot, the Tooth Fairy, and Santa Claus all come together in the latest spot for Arena Club,  the innovative sports card marketplace and grading company, co-founded by baseball legend  Derek Jeter and serial entreprenuer Brian Lee (Honest, LegalZoom, ShoeDazzle). 

The quirky spot titled ‘Believe’ showcases the mythical characters praising the unbelievable  benefits of the Arena Club app, highlighting that anyone – or any being – can buy, sell, vault, and  trade sports & Pokemon cards from anywhere in the world. 

The latest marketing effort continues to build on Arena Club’s growing popularity attracting new  audiences to the exciting hobby, and strengthening relationships with their loyal users.  

The spot launches in selected markets across the US.

— CREDITS: 
Client: Arena Club 
CEO & Co-Founder: Brian Lee 
Chief Marketing Officer: Jay Roberts 
Partnerships & Influencer Marketing Lead: Spencer Held  
Production company: Tiger House Films 
Director: Patrick Tom (Liberum13) 
DOP: Martin Moody 
1st AD: Adam Werth 
EP / Producer: Jason Carpenter 
Producer/Line Producer: Kelly Chen 
Script Supervisor: Liam Hoops 
1st AC: Jeremy Wellhausen 
2nd AC: Justin Clare 
Gaffer: Derek Rittenhouse 
BBE: Andy Grishikian 
Key Grip: Chris Bond 
Best Boy Grip: Annie Williams 
Swing: Aaron Bennett 
Lead Stylist / HMUA: Luca Buzas 
Costume Designer: Edurne Fernandez 
Costume Assist: Ashley Snyder 
SFX: Kao Miyamoto 
Production Designer: Vanessa Plaza Lazo 
Set Dresser: Antonella Lo Brutto 
Art Assist: Jason Thirlaway 
Sound Mixer: Adrian Aiello 
Storyboard Artist: Sabrina Deigert 

Tags: agencyArena ClubBig FootBrandscampaignLiberum13
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