MEMPHIS, Tenn. (June, 2025) – Archer, a full-service independent advertising agency with a 70+-year legacy, has recruited Marissa McGarrah Coleman to join as the firm’s chief strategy officer.
McGarrah Coleman brings more than 15 years of agency strategy experience, with recent posts leading the Dallas office of Clear M&C Saatchi, where she served as strategy director and Dallas market partner, and as strategy director and head of new business at TRG, where she partnered with Archer CEO Rob VanGorden and Chief Creative Officer Sue Batteron. She has spearheaded culturally impactful campaigns across CPG, financial services, restaurants, automotive, and travel & hospitality. Her portfolio includes new business efforts for startups, nonprofits, and Fortune 500 companies, and she has directly advised award-winning brands including Cayman Islands Department of Tourism, Charles Schwab, Toyota, and Frito-Lay.
“Marissa’s addition to Archer marks an exciting milestone for us,” said VanGorden. “I’ve had the privilege of working closely with her for nearly a decade, and her intellectual curiosity and sharp brand instincts will be instrumental in helping our clients succeed.”
“Archer’s legacy isn’t just about longevity – it’s about earning trust through ideas that work,” said McGarrah Coleman. “I’m excited to be joining at a time when strategy can connect the dots between where we’ve been and where we’re headed. I see tremendous opportunity to bring clarity to the process, sharpen how we think, and deepen the impact of the work.”
As chief strategy officer, McGarrah Coleman will lead brand strategy for Archer’s client roster that currently includes Palm Beach Beauty & Tan, Wind Creek Hospitality, American Snuff Company, LA Fitness, RiverBeat Music Festival, Smokeslam BBQ Festival, and Capital Farm Credit.
