MEMPHIS, TN – October 28, 2024 – Archer, a full-service independent agency with a 70+-year legacy, is excited to announce that Sue Batterton is joining the shop as Chief Creative Officer, effective December 2, 2024. Batterton spent the past three years in the same role at TRG in Dallas, TX. During her time at TRG, Batterton partnered closely with Archer CEO Rob VanGorden to lead new business efforts and key agency accounts.
“I am honored to have Sue on the Archer team,” said Rob VanGorden. “For over a decade, I have witnessed Sue’s remarkable skills as a creative leader, gifted storyteller, and new business savant. She will be an inspirational, empathetic leader to Archer employees and clients alike.”
“I am passionate about creating brands that move people – work that sees them, that engages them, and that forms an ongoing relationship with them. Work born from deep human truths and actively listening to culture; work that dares to say something new,” said Batterton. “I can’t wait to show the world what the incredibly talented team of artists, makers, and innovators at Archer can do.”
Batterton has led creative efforts for clients including Jeep, Ram Trucks, Alfa Romeo, Sub-Zero, Wolf, ULTA Beauty, Go RVing, NatureSweet Tomatoes, and Biltmore Estate. Over the years, her writing has been honored by Communication Arts, The One Show, Lürzer’s Archive, and the National ADDY Awards.
As Chief Creative Officer, Batterton will lead creative efforts for Archer’s growing agency client roster, including Palm Beach Tan, Wind Creek Hospitality, American Snuff Company, Virbac, Riverbeat Music Festival, Smokeslam BBQ Festival, and Capital Farm Credit.
