Doner is having a little fun this April Fools’ Day, bringing together two of its clients, Valley Bank and Serta, in an unexpected crossover that plays off each brand’s core truth. Valley Bank as a “relationship-first” partner that helps answer life’s everyday financial questions. And Serta, with its iconic counting sheep. You can have a look here.
The idea introduces the “Valley Bank Mattress Pocket” to the Serta Perfect Sleeper mattress along with the line: Nothing makes you sleep better than a Serta Perfect Sleeper and knowing your money is safe with Valley Bank.
The tongue-in-cheek activation leans into the idea that financial peace of mind and a good night’s sleep are more connected than ever, blurring category lines in a way only April Fools’ allows.
