June 2026 – ApexBrasil has launched the “Making It Happen” campaign, created by agency NOVA. The multiplatform initiative celebrates the results and excellence achieved by Brazilian companies in international markets.
The campaign reinforces ApexBrasil’s role as a strategic partner for companies throughout their internationalization journey—from business qualification and market access to trade promotion and investment attraction—supporting Brazilian businesses as they expand their presence abroad. At the same time, the communication highlights the accomplishments achieved by Brazilian companies over the last three years.
The campaign is built around the popular Brazilian expression “fazer bonito” (“to make a great impression” or “to do something exceptionally well”), drawing a parallel between the nationwide excitement generated by major international sporting events and the journey of Brazilian companies in the global marketplace. The film portrays a festive atmosphere spreading through the streets, bringing together fans, children playing soccer, shopkeepers, seamstresses, and entrepreneurs who help drive different sectors of the economy.
At the same time, the narrative connects this energy to the daily work carried out by Brazilian companies as they seek to gain ground internationally. Just as major achievements are built through collective effort, Brazil’s growing presence in global markets is the result of strategy, investment, innovation, planning, and continuous dedication to making a strong impression abroad and taking the country’s name even further.
Throughout the story, elements associated with Brazilian culture help translate the figures and achievements reached by national companies with the support of ApexBrasil. The campaign links the idea of “making it happen away from home” to the expansion of Brazil’s international presence, highlighting a combination of competitiveness, creativity, talent, and Brazilian identity that is increasingly attracting global interest.
“Brazil is having a moment. The world wants to consume our culture, products, lifestyle, and with the arrival of the World Cup, that interest becomes even stronger. ApexBrasil is taking advantage of this momentum to communicate the achievements of the past three years and encourage even more companies to conquer global markets.”
Ygor Morato, Creative Director at NOVA
Launching on June 1 and running through June 24, the campaign will be featured across pay TV, streaming platforms, social media, digital out-of-home (DOOH), radio, and online channels.
