The annual ANZAC Day showdown between Essendon and Collingwood proved to be a massive hit with footy fans, as Seven Network’s coverage reached a staggering 1.96 million viewers nationally. The live and free broadcast of the nail-biting 85-85 draw peaked at 1.1 million viewers, with an average audience of 895,000, marking a remarkable 137% increase compared to the season-to-date AFL season average in 2024.
Played in front of a 93,644-strong crowd at the MCG, yesterday’s game emerged as the top-rated TV program nationally among viewers aged 16 to 39. Additionally, it secured the second spot overall, trailing only behind 7NEWS, in all age groups between 25 to 54, as well as among grocery shoppers.
Lewis Martin, Managing Director of Seven Melbourne and Head of Network Sport, emphasized the significance of the ANZAC Day match beyond the realm of sports, acknowledging it as a tribute to the courage and sacrifice of servicemen and women. He underscored the AFL’s unique ability to unite Australians, while honoring the ANZAC spirit that defines the nation.
In summary, the remarkable success of the ANZAC Day clash not only showcases the enduring popularity of Australian Rules Football but also highlights its role as a cultural touchstone that brings communities together in remembrance and celebration.
