ANZ has launched its latest innovation, Falcon Lens, an AI-powered platform that adds a playful, personal touch to its advanced fraud protection technology, ANZ Falcon. Developed in partnership with Special and T&DA, the platform highlights ANZ’s ongoing dedication to innovative fraud prevention.
Timed to debut during the Australian Open (AO), Falcon Lens invites Australians to create their own unique falcon personas, blending education with entertainment.
Building on the success of last year’s ANZ Falcon campaign, this new interactive tool deepens engagement by showcasing the bank’s commitment to personalised and effective fraud protection, combining cutting-edge technology with a user-friendly experience.
