Anything is Possible (AIP) has appointed social and content specialist Matthew Harrington as executive director for Creative, Content and Social.
Reporting to AIP CEO Sam Fenton-Elstone, Harrington will focus on a unified commercial proposition unifying the award-winning independent agency’s Creative, Content and Social service offerings while working with clients including West Midlands Railways, Betfair and Ego Power Tools, marking AIP’s leadership on the new realities of content marketing in the post-AI world.
Harrington previously worked as head of social and content at Lucky Generals, bringing social expertise to new business opportunities and developing a social and content proposition. Before this, Harrington was executive director at House 337, where he launched native social and content capabilities, and headed NGN Lab, Engine’s social-first creative unit.
Harrington founded AMV’s creative partnership division AMV/CO, is a former head of brand advertising at Red Bull and led the Nike Women’s account at R/GA. He founded his own partnership consultancy, With X Us, in 2018.
Sam Fenton-Elstone said:
‘We’re thrilled to be joined by an industry heavyweight and bona-fide Possiblist like Matt, whose track record of working with bold brands shows a critical mindset that sees possibility in change. At a vital pivot moment in organic marketing, Matt has the ambition, strategic perspective and tenacity to rapidly scale a proposition that brings together the best benefits of content, PR, social and creative for brands keen to accelerate growth in 2026.’Matthew Harrington said:
‘I’m super-excited to be joining AIP at such an exciting point in their journey. There hasn’t been such a pivotal moment for organic marketing since the dawn of the social age, and with every major brand looking to define themselves as a premium publisher of niche content there are incredible opportunities for accelerating growth through a unified, performance-driven approach to creative and media.’
