March 21, 2024 – New York, NY – Today, Anomaly announces it has hired Val Nguyen as Managing Partner and Head of Strategy, New York.
In her new role, Nguyen will help drive the agency’s dedicated focus on solving complex business challenges and championing effectiveness for Anomaly’s diverse portfolio of clients. No stranger to Anomaly’s change-agent mission, Nguyen formerly served as a Group Strategy Director for the agency and now returns to lead the department.
“I couldn’t be happier to welcome Val back to Anomaly,” said Rodriguez. “Besides being an amazing human, she really has that rare combination of everything one could hope for in a strategic leader — innate curiosity and a strong storytelling ability, powered by a razor-sharp mind that interrogates problems from all angles. Over the years, she’s accumulated such a broad set of strategic skills that I’m excited to unleash across our clients.”
Her career has constantly expanded and stretched the bounds of strategy. Nguyen has spearheaded innovation, upstream brand positioning, and creative campaigns at agencies and consultancies Anomaly, Mother, and Wolf & Wilhelmine for clients including Nike, Bacardi, and Microsoft, among others. Client side at Google, she ran the Advanced Technology and Projects group, as well as spent time teaching strategic design at Parsons. Most recently, Nguyen practiced a combination of creative and growth strategy as the Chief Strategy Officer at Decoded.
“One of my favorite things about strategy is how many forms it can take, and I’ve spent my career exploring and navigating many of them,” said Nguyen. “I’m obsessed with finding the opportunities where I feel I can truly bring everything together. Anomaly’s approach to delivering and diving deep on ‘total strategy’ has always resonated with me, and I’m so excited to be back at the agency in this new role.”
About Anomaly
Founded in 2004, Anomaly is a difficult to define, but exciting to work at ‘new model’ agency. Driven by a passionate and entrepreneurial culture encompassing a diverse, elastic set of skills, Anomaly has offices in Los Angeles, New York, Toronto, London, Paris, Berlin, and Shanghai. Clients include: Albertsons, Ally Financial, Amazon, Anheuser-Busch InBev, Buffalo Wild Wings, Carnival Cruise Line, Diageo, Expedia Group, General Mills, Google, HOKA, IHG Hotels & Resorts, Jimmy John’s, LVMH, MINI, Nespresso, Unilever, and YouTube.
Anomaly has been recognized for a very wide range of work and IP, covering both effectiveness and craft excellence including: Adweek’s 2022 U.S. Agency of the Year, Ad Age’s Agency of the Year, Cannes Lions, Effies, Fast Company’s Most Innovative, Jay Chiat, Digiday Awards and the Mashies, among the usual suspects. Anomaly has also been honored with a few less conventional accolades as well, such as being named one of Time Magazine’s Best Inventions for dosist (a medicinal cannabis brand the agency created), Toy of The Year for Mighty Jaxx, plus multiple Emmys for a Netflix series called Avec Eric, all of which the agency created and co-owns.
Learn more at www.anomaly.com.
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