Friday, July 10, 2026
  • Login
  • Register
Roastbrief US
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Creators
No Result
View All Result
Roastbrief US
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Creators
No Result
View All Result
Roastbrief US
No Result
View All Result

Anheuser-Busch Launches the “ComBar” to Celebrate American Farmers and U.S. Farmed Beer

Built from a real combine harvester, first-of-its-kind ComBar signifies Anheuser-Busch’s commitment to U.S. agriculture and sourcing the highest-quality American-grown ingredients

Roastbrief by Roastbrief
June 17, 2026
in Agency, Brands, Campaign
Reading Time: 3 mins read
A A
Anheuser-Busch Launches the “ComBar” to Celebrate American Farmers and U.S. Farmed Beer
Share on FacebookShare on Twitter

St. Louis, MO – June 17, 2026 – Anheuser-Busch, [NYSE: BUD], a leading American manufacturer and maker of Michelob ULTRA, Busch Light, Budweiser and Bud Light, proudly reaffirmed its 165+ year commitment to U.S. agriculture today with the launch of the ComBar: a first-of-its-kind mobile bar engineered from a real combine harvester, built to honor the American farmers behind its iconic beers.

Each year, Anheuser-Busch spends $700 million sourcing the highest-quality barley, rice, corn, and hops from 700 American farmers whose work forms the foundation of the company’s brewing tradition. The Anheuser-Busch ComBar stands as a 10-ton, 400+ sq. ft. symbol of that commitment—and an unmistakable reminder that great beer begins in America’s fields. See the ComBar up close.

The ComBar—short for “combine” plus “bar”—is the latest milestone in Anheuser-Busch’s ongoing Choose Beer Grown Here initiative, which encourages consumers to support American farmers by choosing products made with U.S.-grown ingredients. The initiative launched in March 2024 to celebrate Anheuser-Busch’s industry-leading achievement of the U.S. Farmed* certification, indicating that at least 95% of the agricultural ingredients in its Busch Light, Busch, Budweiser, Bud Light, and
Michelob ULTRA beers are sourced from U.S. farms. By spotlighting the farmers behind its beers—and the company’s substantial investment in their livelihoods Anheuser-Busch aims to make it easier than ever for consumers to choose beer that benefits American growers.

A 10-Ton Thank You to America’s Farmers
The ComBar transforms one of agriculture’s hardest-working machines into a one-of-a-kind, fully functioning mobile bar—complete with gleaming beer taps—serving as a 10-ton “thank you” to the growers who power American farming. Every detail of the ComBar—from its colossal size to its original auger-turned-tap and custom wrap—is a reminder of the massive contributions of U.S. farmers to Anheuser-Busch’s portfolio of iconic American beers.

Cesar Vargas, Chief External Affairs Officer, Anheuser-Busch said: “Anheuser-Busch invests $700 million sourcing from 700 American farmers each year because we know that great beer begins with the highest-quality, U.S.-grown ingredients. The ComBar brings that commitment to life in a way only Anheuser-Busch can—by transforming an iconic symbol of the harvest into a celebration of the people who make our beers possible. We’re rolling it out this summer to remind people to ‘Choose Beer Grown Here’ and support the growers behind every sip—because that’s who we are.”

The ComBar Hits the Road


Coinciding with America’s 250th birthday, the ComBar will embark on a nationwide tour this summer,
paying tribute to local farmers in communities nationwide. The mobile bar will pop up at major
agricultural and community events, including:


 St. Louis 4th of July Celebration — July 3-4, St. Louis, MO
 Alive After 5 — July 15, Idaho Falls, ID
 North Dakota State Fair — July 20–25, Minot, ND
 Anheuser-Busch Grower Celebrations — July–November, Idaho Falls, ID and Jonesboro, AR
 Iowa State Fair — August 17–23, Des Moines, IA
 Farm Progress Show — September 1–3, Boone, IA
 Husker Harvest Days — September 15–17, Grand Island, NE
 USA Rice Outlook Conference — December 13–15, Nashville, TN
 Additional events to be announced

For more information on the ComBar and the Choose Beer Grown Here initiative, visit AnheuserBusch.com and follow Anheuser-Busch on LinkedIn, Twitter, Facebook, and Instagram.
*Indicates at least 95% of agricultural ingredients are farmed in the U.S. Anheuser-Busch is a proud supporter of American Farmland Trust. Learn more at Farmland.org/USFarmed.

Tags: “ComBar”agencyAmerican FarmersAnheuser-BuschBrandscampaignU.S. Farmed Beer
ShareTweetPin
Previous Post

No Sushi Unpacks the Comedy in Nike/NOCTA’s “Just Like Candy”, Starring Kevin Durant and Drake

Next Post

The Strata Group Acquires 100% Stake in We Are Collider

Related

MDRN Logic Presents The Death of The Follower Social Trend Report
Agency

MDRN Logic Presents The Death of The Follower Social Trend Report

July 10, 2026
Škoda launches all-new electric Peaq car with new 500-million-year-old brand character ‘Ichy’ in new global campaign by AMV BBDO
Agency

Škoda launches all-new electric Peaq car with new 500-million-year-old brand character ‘Ichy’ in new global campaign by AMV BBDO

July 10, 2026
Visit California Selects GALE as Global Brand Advertising Agency of Record
Agency

Visit California Selects GALE as Global Brand Advertising Agency of Record

July 10, 2026
Aldi Puts England Pride Before Nordpak
Agency

Aldi Puts England Pride Before Nordpak

July 10, 2026
Allwyn UK taps Coolr to power influencer push to reach new audiences
Agency

Allwyn UK taps Coolr to power influencer push to reach new audiences

July 10, 2026
Silver Gerety Talks Advertising Photography
Advertising

Silver Gerety Talks Advertising Photography

July 10, 2026
Next Post
The Strata Group Acquires 100% Stake in We Are Collider

The Strata Group Acquires 100% Stake in We Are Collider

Sign up and get more benefits

Create a user account at roastbrief.us and get new benefits for free on our platform
  • Get the latest articles in your email
  • Manage your favorite content
  • Enjoy exclusive content just for you

Roastbrief is a digital media with global presence that seeks to share knowledge and updates about the creative industry.
Privacy Policy
Send your press releases to: press@roastbrief.us

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

*By registering into our website, you agree to the Terms & Conditions and Privacy Policy.
All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Creators

2023 Roastbrief is a digital media with global presence that seeks to share knowledge and updates about the creative industry. Privacy Policy Send your press releases to: press@roastbrief.us

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.