Miami, FL, February 27, 2025 – Analytic Partners, a global leader in Commercial Analytics, proudly announces an exclusive strategic partnership with the Association of National Advertisers (ANA). This partnership is a testament to Analytic Partners’ industry leading Commercial Intelligence solution, providing some of the world’s most recognized brands with a blueprint for sustainable growth.
The partnership will provide ANA members with unparalleled insights and tailored recommendations for CMOs and Analytics leaders through events, training and publications. Members will gain exclusive access to Analytic Partners’ powerful proprietary ROI Genome® data and tailored thought leadership at key industry events, including the ANA Measurement and Analytics Conference and the ANA Masters of Marketing. Additionally, they will participate in key events to identify actionable growth strategies, empowering marketing leaders to drive enterprise success.
“The ANA is pivotal in equipping marketing leaders with innovative insights on marketing measurement”, said Jonathan Sanchez, Vice President of Marketing of Analytic Partners. “Analytics Partners, with 25 years of unparalleled excellence, consistently leads independent research, topping both the Gartner® Magic Quadrant™ and The Forrester Wave™. This exclusive partnership allows us to deliver our profound expertise, insights, and unique ROI Genome data to marketing leaders, aiming to educate, energize, and inspire their enterprise strategies.”
“Marketing measurement has never been more important”, according to Bill Duggan, Group EVP of the ANA. “In today’s super-fragmented communications environment, brands compete ferociously for consumer attention and data-driven decisioning is a valuable growth driver. ANA is delighted to have Analytic Partners as a Strategic Partner as our members could benefit substantially from their insights.”
“We are thrilled to announce our exclusive partnership with the Association for National Advertisers, said Omar Dennis, Chief Strategy Officer of Analytic Partners. “This collaboration underscores our commitment to providing innovative Commercial Analytics to leading brands. Data and analytics driven decisions are the future. We are committed to providing ANA members unique insights and actionable strategies to achieve their enterprise goals.”
Analytic Partners continues to solidify its position as a leader in Commercial Analytics, addressing critical industry needs to drive measurable outcomes amid the complexities of an evolving media landscape. By moving beyond traditional marketing measurement, Analytic Partners empowers enterprises with a transformative approach to data-informed decisioning across functions, ensuring they can adapt and thrive.
