Monedero has more than 25 years of professional experience in the sector and was responsible for setting up the Havas Media Levante office two decades ago.
Nora Blanco also joins the Proximia team as Director of the Central Area.
Madrid, February 18, 2025 – Proximia, Havas Media Network’s media agency, has appointed Ana Monedero as Managing Director, taking over from Ferran Juaní, who currently heads Havas International. Monedero was until now Client Managing Director of Havas Media for the Levante area, and maintains her client portfolio under her new management position.
Ana Monedero is a professional with more than 25 years of experience in the advertising industry, holding positions of different responsibilities at Carat and Havas Media. In her career within Havas Media Network she has taken on numerous challenges, such as the start-up of the Havas Media Levante office, a milestone that allowed her to gain an understanding of the importance of being close to clients to help them achieve their business objectives.
As Managing Director of Proximia, Monedero leads the management of part of the agency’s client portfolio and growth: “For me it is a privilege to help drive the evolution of Proximia with the help of an energetic team with whom I am confident that we form an agency that combines disruption, flexibility and agility. Our goal is to accompany our clients to improve the relevance of their brands and therefore their business KPI’s.”
Proximia’s team of area directors includes Antonio Barrero, Director of the Mediterranean Area, Gabriel García Sanmartín, Director of the Northern Area, Raquel Soldado, Director of the Southern Area and the Canary Islands, and the latest addition, Nora Blanco, as Director of the Central Area.
Proximia is a media agency part of Havas Media Network -which responds to the needs of regional, national and international clients- thus achieving maximum coherence between the local and global strategy of the brands. The agency has 11 offices distributed throughout the country, which gives it a great capillarity, together with the technological capacity, based on data and location intelligence tools, which positions them as experts in the retail sector.
