For over 20 years, Amélie has been building a unique career at the crossroads of strategic consulting and production, with recognized expertise in the world of luxury. At DDB and then DDB Luxe, she worked with iconic brands such as Givenchy, L’Oréal, Audi, Caroll and Vacheron Constantin, from defining their brand platforms to deploying their campaigns. There, she also co-directed the agency’s luxury entity, honing her vision of premium brands and their creative challenges.
In 2018, she chose to round out her expertise by joining, as Associate Producer, eighteen production, a structure designed to meet the exploding need for agile, embodied digital content. For nearly 7 years, she worked with prestigious clients such as Chanel, Guerlain, Hennessy and Galeries Lafayette, on projects combining art direction, photo/video production, editorial content and brand content.
With this appointment, Publicis Luxe confirms its determination to place production at the heart of creation, as a lever for excellence, innovation and impact. It is also part of a wider drive to strengthen the Group’s production expertise, following on from the acquisition of Downtown.
Amélie brings to the agency an innovative and demanding vision of production, at the service of the luxury brands it supports.
