London, 17th March: Launching today, independent creative agency Joint’s latest installment in their long running Amazon Business campaign – ‘Little Bo Peep Finds Success’.
The film sees Little Bo Peep, the well known fairy tale shepherdess, work more efficiently so she can focus on bigger things.
With the help of Amazon Business, Bo Peep is able to finally find her sheep. She then uses the opportunity of saved time to escape the fields into the high-flying world of fashion, power strutting as proud knitwear CEO to the sounds of ‘Fancy’ by Iggy Azalea and Charlie XCX.
Joint recreated the verdant green, whimsical world of the classical fairytale and gave it a brand new spin with the help of directors Traktor and post production house Rascal.
Chief Creative Officer Algy Sharman says “It’s been a pleasure to build on a successful campaign re-telling another famous story, and showing what they could have achieved had they had Amazon Business as a partner.”
The campaign stands apart from the B2B advertising crowd with an epic looking campaign that will make people smile.
