Since its global debut at the Geneva Motor Show in February 2024, the Renault 5 E-Tech electric has established itself as one of the most striking new developments in electric mobility in Europe. With a modern and sustainable reinterpretation of the 1970s pop icon, this model has captured attention with its design, intuitive driving experience, and innovative technologies, including bidirectional charging (V2L/V2G).
Launched at the end of 2024, the Renault 5 E-Tech electric has enjoyed remarkable commercial success, positioning itself in 2025 as the best-selling electric car in its segment in Europe. It now has more than 100,000 registrations.
To celebrate this success, Renault and Publicis Conseil have created a film highlighting the frenzy surrounding the R5 since its launch.
The idea was born from the observation that today, every choice divide opinion: every product has its fans and its haters, and it has become almost impossible to achieve unanimity.
However, the Renault 5 E-Tech electric has achieved the feat of democratizing electric vehicles and making them “popular” in the noble sense of the term, despite a complex context: persistent barriers to purchasing electric vehicles, stagnant or declining overall sales, and an image of electric cars that is still perceived as elitist.
The Renault 5 E-Tech electric sweeps away all these obstacles thanks to its desirability, its appeal, and the genuine love it inspires.
In the film “LOVER5,” director Nico Perez Veiga, accompanied by production company Iconoclast, showcases the R5’s unique appeal. An entire city is drawn to the car. Men and women seem magnetized, irresistibly drawn to this model. They interrupt their daily activities to get closer to it. Everyone feels an irrepressible urge to embrace it.
Through careful and expressive staging, the film adopts a tone that is at once elegant, grandiose, and resolutely epic, highlighting the unique emotional bond between the R5 E-Tech electric and its audience.
“I immediately embraced the idea proposed by the agency: this frenzy around a Renault 5 E-Tech electric that attracts crowds, that magnetizes them around it, is exactly that! Every day in the street, we see how much of a real force of attraction it is. This epic race of an entire crowd running towards the car gives rise to a memorable film!” Arnaud Belloni, Global Chief Marketing Officer, Renault.
The film’s musical choice, “Give Me Love” by Cerrone, accentuates the hypnotic and sensual nature of the work, while lending it great elegance.
