Alpen, the beloved breakfast brand, is set to launch its latest TV advert on March 3, 2025, introducing a bold new tagline: “It’s The Grown-Up Thing To Do.” This campaign marks a fresh direction for the brand, highlighting the role of Alpen in supporting a balanced and responsible lifestyle.
The new advert is designed to resonate with health-conscious consumers who seek nutritious choices without compromising on taste. By emphasizing Alpen’s wholesome ingredients and satisfying flavors, the campaign reinforces the brand’s commitment to providing a breakfast option that aligns with modern, mindful eating habits.
With its engaging storytelling and relatable message, the TV spot aims to connect with audiences who appreciate the small but meaningful choices that contribute to a healthier lifestyle. Whether it’s starting the day with a nutritious meal or making smarter decisions throughout the day, Alpen’s latest campaign positions its muesli and granola as the perfect fuel for those striving to do what’s best for themselves.
As the advert hits screens nationwide, Alpen invites consumers to embrace the new tagline and make “The Grown-Up Thing To Do” part of their daily routine.
