The campaign in a sentence
When Cinco de Mayo falls on a Monday and you’re stuck at the office, enjoy a Margarita Safe For Work from a non-alcoholic Almave MSFW Margarita Cooler.
The campaign in a nutshell
Cinco de Mayo falls on a Monday. Oof. And because millions of Americans will be stuck in the office, Los Angeles creative agency Fellow Kids teamed up with Almave to make the best of it.
Introducing the Almave MSFW Margarita Cooler. It’s an office water cooler. But for margaritas. From Almave, the first non-alcoholic spirit made with blue agave distilled in Jalisco, Mexico.
Formula 1 driver Lewis Hamilton, a co-founder of the brand, is amplifying the campaign by sharing it with his 39 million followers.
The fully-functional Margarita Coolers were sent to various influencers around the country, one of which was the centerpiece of a social media giveaway.
