June 2024 – AlmapBBDO has just been named the World’s Most Effective Agency in the 2023 Effie Index, an Effie Awards ranking that recognizes the agencies, brands, and professionals behind the world’s most effective marketing initiatives.
The annual index, launched in 2011, draws on the finalists and winners of 50-plus Effie Awards competitions across 125 markets, including 4,750 finalists and winners in global and regional categories, as well as hundreds of communications and marketing agencies.
This year marks the first time that a Brazilian agency has topped the ranking. Almap’s placement is largely due to its results at Effie Brasil and Effie Latam, where it has consistently performed strongly and was named at both as the 2023 Agency of the Year, with a total of 18 Golds, 18 Silvers, 8 Bronzes, and 80 finalists, for a total of 14 different clients.
“This is a very proud moment for us at Almap, for our talented team, and for our clients who entrust us with their brand communications and believe in the power of good ideas to tackle business challenges,” says Filipe Bartholomeu, President and CEO of AlmapBBDO. “Delivering creativity with effectiveness is an existential sine qua non for us, and being named the most effective agency in the world by an award that speaks directly to the results that creativity provides only serves to reinforce that commitment for us.”
“If you ask ChatGPT what effectiveness is, it’ll probably say: ‘Effectiveness is the ability to produce a desired result.’ We were named the Agency of the Decade at Cannes. In other words, we’re the world’s number one agency in creativity for the decade. In this case, I have to agree with ChatGPT: the most desired result here would be being named the world’s number one agency in effectiveness. And that’s what happened. I’m so pleased to be able to prove that outstanding creativity produces outstanding effectiveness,” says Luiz Sanches, Almap Chairman and CCO of Multinational Accounts at BBDO.
The Effie Awards were launched in 1968 as an awards program to honor the most effective advertising efforts, and is recognized today by advertisers and agencies alike as one of the field’s most important prizes. The 2023 Effie Index was based on analysis of data from all Effie Awards announced between January 1, 2023, and December 31, 2023, including finalists and Bronze, Silver, Gold, and Grand Effie winners.
