Tokyo, Japan – Uber has announced the appointment of Ally Doubé as Asia Pacific Marketing Director, promoting the creative brand leader as the category-defining company enters its next phase of growth across the region.
Ally, an Australian based in Tokyo, has been with Uber for over five years and has held a number of senior leadership roles, including APAC Head of Brand Strategy for Uber and Uber Eats. Her subsequent appointment as APAC Head of Brand Marketing expanded the scope of her core strategy role, and most recently, Ally was Head of Marketing in Japan and South Korea.
In her new role, Ally will lead Uber’s marketing in mobility, delivery and membership across Australia and New Zealand, India, Japan, Hong Kong, Taiwan, South Korea, Sri Lanka and Bangladesh. She joins the Uber APAC leadership team and will oversee regional campaigns, partnerships, and the development of a high-performance marketing culture.
Ally will focus on accelerating growth across key Asia-Pacific markets by sharpening brand impact, strengthening go-to-market execution, and scaling proven ideas more quickly. She will also prioritise smart experimentation, local creativity, and bolder storytelling to deepen connections with riders, drivers, and customers.
Lucinda Barlow, Senior Director, Head of International Marketing at Uber, said: “Ally brings a powerful combination of strategic acumen and courageous leadership that galvanises teams, propels brands, and drives extraordinary growth. Under her leadership, Uber Eats has become a household favourite in Japan, Uber Japan was awarded Campaign Asia’s 2025 Brand of the Year and Partnership of the Year, with Ally recognised as Marketer of the Year. I’m excited to see her bring that energy and sharp thinking to APAC and our global team.”
Ally Doubé, APAC Marketing Director at Uber, said: “APAC has always been one of Uber’s most creative and fast-moving regions. I’m excited to keep pushing what’s possible here and turn that momentum into the next chapter of growth across Rides and Delivery.”
Before joining Uber in 2020, Ally held senior roles in strategic innovation and brand strategy with globally recognised organisations, including Austrade and Campbell Arnott’s.
Ally has begun her new role and will continue leading Japan Marketing through the transition period until her successor is announced.
