April, 2025.- Ali Martin Filsoof’s creative lens is shaped by a rich upbringing across Tehran, Lima, and California—each place adding nuance to his global design perspective. As Founder and Creative Director of Design Dept, Ali leads a studio celebrated for crafting culturally resonant, award-winning work that spans industries from wellness to finance.
Whether reimagining identity for Fatty15 or Central Pacific Bank, Ali blends sustainability, heritage, and refined minimalism—drawing inspiration from Japanese and Swiss design philosophies. This aesthetic clarity paired with storytelling depth is what sets Design Dept apart.
The studio’s name, “Design Dept,” isn’t just a nod to function—it reflects a collaborative, integrated approach. “We don’t just create work for clients,” Ali shared, “we build it with them.” With a client roster that includes brands in sports, music, art, and more, Design Dept continues to shape brands that don’t just look good—they mean something.
