2025 Creative LIAisons coach, Alfred Wee, Executive Creative Director, McCann Worldgroup, Singapore shares the story of his mentee, Martha Teves, Senior Art Director, Leo, Manila.
“This is the story of Martha Teves, a Manila creative standing at the edge of her next leap. After nine years of copywriting, she’s preparing for the ACD role where the brief gets bigger, the thinking gets sharper and the work demands a different creative instinct. She isn’t chasing a title, she’s expanding how she sees ideas, culture and collaboration.
When we spoke at Creative LIAisons, what struck me was her honesty. No posturing, no hesitation. Just a creative who knows she is ready for more and wants to grow her range, her voice and her leadership with intention.
My advice to her was straightforward. Trust your instincts. Be clear about what good work looks like. Protect your originality and let curiosity lead you. The title will come when the work and confidence align. What matters now is stepping into the room with a point of view and using it.
Martha is stepping into this moment with courage and clarity. And I can already see her settling into a rhythm that feels unmistakably hers.”
