São Paulo, July 2026 – AKM has announced that it has been selected to lead communications for Neutrox, Flora’s hair care brand and part of the J&F Group. Following a competitive pitch process, the agency will be responsible for the brand’s digital strategy, activations, trade marketing, and an integrated communications plan, marking a new chapter for Neutrox in the second half of 2026.
The partnership aims to strengthen Neutrox’s positioning among consumers by highlighting the brand’s evolution in formulas, product portfolio, and innovation. As its first assignment, AKM will develop Neutrox’s communications plan for the second half of 2026, with a strong emphasis on digital channels.
“Winning the Neutrox account reinforces our positioning as an agency that delivers on, off, and beyond. Today, brands are looking for partners that can connect strategy, creativity, digital, trade, and activations into a single journey, creating consistent and meaningful consumer experiences. This integrated approach is something we have strengthened over the past few years, and we believe it is essential to delivering results for our clients,” said Juliana Pileggi Suplicy, CEO of AKM.
The project also includes the challenge of aligning the brand’s communications with the transformation Neutrox has undergone in recent years, reinforcing attributes such as technology, innovation, and performance in everyday hair care while building a more cohesive narrative that resonates with consumers’ evolving needs.
“We are entering a new phase for Neutrox and were looking for a partner capable of translating this evolution into a consistent and integrated communications strategy. AKM presented a strategic vision that aligns with the brand’s challenges and the way we want to connect with consumers. We expect to build an even more relevant positioning that will further strengthen Neutrox’s presence in the market,” said Fabiana Malanzuk, Executive Marketing Manager at Neutrox.
