São Paulo, June 2026 – In a constantly evolving, volatile and increasingly competitive market, AKM celebrates 30 years of operation by consolidating a trajectory built on consistent brand experience, creativity, and a culture that values brands, people, and causes.
Led by partners Rodrigo Rivellino and Celio Ashcar Jr., with Juliana Pileggi Suplicy as CEO, the agency was originally founded as Mix 21 and Aktuell, later merging in 2013 to become Aktuellmix. In 2021, it adopted the name AKM, when the full integration of its digital and in-person capabilities reinforced the agency’s positioning as a full-service operation focused on experiences and performance media — a model that today defines the agency as on, off and beyond.
“We didn’t reach 30 years by doing more of the same. We got here because we built a culture of restless people, focused on a different path, with the courage and determination to create something new and always remain a reference for pioneering and innovation,” says Rodrigo Rivellino, partner at AKM.
Specialized in creating brand experiences through solutions that connect online and offline, AKM offers a broad range of services and products, including promotions, events, performance media, 360 conversion funnel strategies, trade and incentive programs, strategic CRM solutions, and incentivized projects. The agency currently has around 140 employees and projects approximately 40% growth compared to the previous year, maintaining an average portfolio of 25 ongoing clients as well as proprietary projects.
Throughout its history, AKM has established itself as one of the agencies that helped expand the boundaries of communication in Brazil, delivering projects that became benchmarks in the industry. Among its highlights, AKM created the slogan “Juntos num só Ritmo” (“Together in One Rhythm”) for the FIFA World Cup 2014 and remains, to this day, the only Brazilian agency in the Live Marketing segment to win a Silver Lion at Cannes Lions, with the promotional campaign “Abra a boca e coma o site” (“Open Your Mouth and Eat the Website”), created for Hershey’s.
“AKM was born to create memorable experiences between brands and people. We started in the physical world, evolved with digital, and today operate with an integrated vision, with no separation between on and off. Our focus is to deliver the best possible experience to the client, combining creativity, innovation, and results,” says Celio Ashcar Jr., partner at AKM.
Over the past 30 years, the agency has delivered more than 10,000 projects for approximately 1,000 brands, supported by an estimated team of 2,000 people throughout its history. Projects carried out over the years include initiatives such as Nokia Trends, Athina Onassis Horse Show, Santander 150 Years, Mastercard Surpreenda, COI Hospitality for the Rio 2016 Olympics, as well as transformative cultural and social projects and brand activations at major events and festivals such as Rock in Rio and CCXP.
This portfolio also includes projects that have become part of the cultural calendar of major Brazilian cities, such as the Christmas experiences in Curitiba for Bradesco, including Natal do Palácio Avenida, and in São Paulo for Coca-Cola, with the Christmas Tree at Villa-Lobos Park. In addition, the agency stands out for its social commitment, developing projects and partnerships that expand the impact of relevant causes for institutions such as Gerando Falcões, Pachamama, and Vozes das Periferias.
“Reaching 30 years is the result of daily work alongside passionate people. Few agencies are able to go through three decades with true consistency and constant evolution. For us, it means keeping the house alive, developing talent, seeing clients satisfied, and continuing to create experiences that truly connect brands, people, and causes,” concludes Juliana Pileggi, CEO of AKM.
