Bringing Air Transat and Courage’s second collaboration in under one month the world’s first ever #FOMOtion. A reactive travel offer designed to help fans who were celebrating from afar experience the moment closer to home and help bring the Spaniards home .
The idea transforms a cultural conversation into a timely brand opportunity, bridging fandom, travel and real-time marketing by giving supporters a reason to dream beyond the screen. Given that the brand has been in the midst of all conversation related to World Cup tickets, the need to find a real solution was needed, and Air Transat stepped up.
The idea works because it captures what makes sports moments so powerful: the desire to be part of the celebration, not just watch it happen.
By turning fan FOMO into a travel opportunity, Air Transat reinforced its role in bringing Canadians closer to the experiences they care about.
“This idea is a testament to the start of a great relationship with Air Transat. Riding the success of our first ticket-ticket partnership,” said Rafik Belmesk, Partner, Head of Strategy at Courage. “It was important to see how their team trusts us and collaborates with us to move fast and stay relevant.”
CAMPAIGN TITLE: FIFA FOMO-CODE CAMPAIGN LIVE DATE: July 14-19, 2026 AGENCY: Courage Dhaval Bhatt – Co-Founder & CCO Joel Holtby – Co-Founder & CCO Tom Kenny – Partner & CSO Niki Sahni – Partner & President Clair Galea – Partner & Executive Producer Marilou Aubin – Partner & Executive Creative Director, Montreal Maxime Sauté – Partner & Executive Creative Director, Montreal Rafik Belmesk – Partner & Chief Strategy Officer, Montreal Ariane Poitras – Managing Director Arthur Rollet – Strategy Director Olivier Giguère – Associate Creative Director & Copywriter Colin Beaudin Reeves – Associate Creative Director & Art Director Marc-André Lafrance – Senior Copywriter Marie Cermakova – Senior Art Director Adèle Charest-Normandeau – Account Supervisor Julie Lorazo – Producer Parker Wales – Producer Alex Wapia – Social Strategy Director Maverick Oldham – Strategy Intern Natalia Banoub – Public Relations Director Valerie Mettias – Public Relations Coordinator CLIENT: Air Transat Garcí Iñigo – Vice President, Marketing & Loyalty Sabrina Antenucci – Senior Director, Marketing Operations Chakshu Talwar – Director, Growth Marketing Nour Haik – Director, Studio Production Lindsay Kay – Senior Brand Strategist Marie-Christine Pouliot – Manager, Public Relations & Marketing Content Fanny Geist – Specialist, Creative Communications & Producer Amina Diallo Lebreton – Specialist, Social Media & Content Creation Camille Martel – Brand Marketing Specialist Marianne B-Matteau – Influencer Marketing Specialist Thomas Fortier – Videographer & Photographer
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