- Complete and customizable packages to more than 400 destinations at attractive prices, available on holidays.airfrance.fr.
- The opportunity to become a member and enjoy flash sales with discounts of up to 70%.
- A unique advertising campaign to promote this new offer in France.
Launched in a test phase during summer 2024, Air France Holidays is a new and constantly evolving package holiday offer. The website provides flexible “dynamic packages” for stays in more than 400 destinations at highly competitive prices, available year-round.
Through the holidays.airfrance.fr website, customers can access a wide selection of travel deals combining flights operated by Air France or its partners with hotel stays* and activities. From relaxing getaways to customizable tours, the platform caters to every travel desire and allows payment in installments.
Whether exploring the beaches of Mauritius, touring Egypt from its pyramids to its oases, or experiencing the magic of New York City, travelers can create their own journeys and choose exclusive activities (concerts, sports events, etc.) based on their travel dates, interests, and budgets.
Members of Flying Blue, the Air France-KLM Group’s loyalty program, can also earn Miles with every package booking, including flights, hotels, and activities—a unique Air France Holidays benefit.
*Hotels selected are three stars and above.
Even More Exclusive Benefits for Air France Holidays Members
By registering for free on the Air France Holidays website, visitors can become members and unlock exclusive perks.
Air France Holidays members enjoy access to special flight + hotel offers with discounts of up to 70%. They also receive weekly updates on the latest deals via email. Additionally, from January 6 to 31, 2025, members will receive €100 in credits to deduct from their purchases, helping them save even more perfect for a fresh start after the holiday season!
Air France Holidays: You Deserve a Great Vacation.
A Unique Advertising Campaign to Promote the New Offer
To introduce this new offering across France, Air France is unveiling a distinctive advertising campaign created by Aura by Omnicom.
According to an OpinionWay study conducted for Air France with a representative sample of the French population*, 72% of French people currently feel the need to “disconnect,” and 61% believe that taking a vacation is the best way to reward themselves for everything they have accomplished during the year.
Emphasizing the need to disconnect from a hectic daily life marked by alarms, calls, meetings, and notifications, the campaign encourages people to reward themselves with a great vacation at the best price.
As a nod to the French artistic movement of pointillism, icons from everyday professional and personal apps come together as a collection of colorful dots to form the ideal vacation destination.
Four visuals emerge, depicting different types of vacations such as paradise beaches, city breaks, tropical getaways, and relaxing stays in hotels with pools.
Distinct from Air France’s traditional communication style, this campaign aims to reach a new audience by creating a dedicated brand.
The campaign includes TV sponsorship of the show Quotidien every evening from January 6 to 31, 2025, as well as advertisements in metro stations and major cities across France, including Paris, Bordeaux, Lille, Lyon, Marseille, Nice, Nantes, Strasbourg, and Toulouse. It is further complemented by a digital presence, featuring impactful formats on sites like lemonde.fr.
*Online survey conducted among 1,006 French adults aged 18 and over, representative of the French population (INSEE data).
Air France Holidays is an offer marketed by perfectstay.com.
KLM and Transavia, the other airlines in the Air France-KLM Group, also offer KLM Holidays and Transavia Holidays.
