A&G’s Campaign for GIANT Shows the Importance of Value During the Holidays

To underscore the importance of value during the holiday season, A&G’s new campaign for grocery store GIANT focuses on how customers can get big holiday savings without compromising on budget, time or sanity. GIANT’s holiday campaign running through both November and December features their holiday promotional deal of a Free Turkey for Thanksgiving and a Free Ham in December. This message of value was pulled through to social executions with GIANT grocery lyrics to classic holiday jingles in Meta, TikTok and Radio, as well as on TV spots with the messaging “Whoever said that holiday dinners had to be expensive never shopped at GIANT.”