Superprof is a platform for online and in-person tutoring. Founded in 2013 in France, the brand now brings together over 29 million teachers and 32 million students in no fewer than 50 countries. The company’s exponential success is based on the diversity of subjects on offer: in addition to “classic” courses such as mathematics or languages, you can find courses in drama, music or even astrology.
After a pitch, the brand chose HEREZIE to accompany it with this international campaign including a spot that broadcast at the start of the school year.
The spot is an opportunity for the brand to highlight its USP with a new tagline, “Find your learnmate.” Since its creation, Superprof has been ahead of its competitors, employing the unique concept whereby the student is not assigned a teacher, but instead it is up to him or her to choose one. Superprof is the teacher who’s right for you! It’s something we all dreamed of when we were students, and they’ve done it. The humoristic film, directed by Sidney Van Wichelem (production : Badass ), can be seen on social networks, VOD and very soon in cinemas in US, UK and Europe.
