GUT Mexico transforms Aeroméxico to offer a customised experience that aims to excite travellers to fly once again
Aeroméxico wants Mexicans to fly again, so together with GUT Mexico City, they have launched the ‘New Winds’ campaign, its first with the agency. The ‘New Winds’ campaign invites travellers to fly a new, customised experience on Aeroméxico through a film made with production company Stink Films, serviced by Habitant, and directed by the Fridman Sisters.
During the last two years, the concept of travelling had to stop due to the uncertainty and powerlessness generated by the pandemic. And while the brand never stopped its services during this time, Aeroméxico transformed itself to offer a more customised end-to-end experience so that travellers could get excited again and feel in control while travelling.
“A trip is lived three times: When we dream it, when we live it and when we remember it,” said Ramiro Rodríguez Cohen, executive creative director of GUT Mexico City. “With the “New Winds” campaign, we highlight that first stage of travelling, which is to dream it. This was especially important because it’s been a long time since everyone was able to freely travel and live it. So now, in 2022, with a new wind and a new Aeroméxico, we finally invite all Mexicans to relive those trips and fly together again.”
“At Aeroméxico, we are committed to deliver a flight experience as special and as customised as our customers are unique and diverse,” said Xiomara Martin Matos, Vice President of Marketing and Sustainability at Aeroméxico.” In the last two years, we have focused our efforts on preparing the brand for this new context of flexibility and personalisation. Today, with our “New Winds” campaign, we are celebrating this evolution and the commitment we have to accompany our customers to pick up our new wind.”
AGENCY
AGENCY: GUT Mexico City
CCO & PARTNER: Nacho Ferioli
ECD: Ramiro Rodriguez Cohen
CREATIVE DIRECTOR: José Marío Muñoz
CREATIVE DIRECTOR: Rodrigo del Oso
ASSOCIATED CREATIVE DIRECTOR: Diego López Oliva “Pájaro”
ASSOCIATED CREATIVE DIRECTOR: Diego “Brontis” Rojas
PRODUCTION DIRECTOR: Aída Garatea
MANAGING DIRECTOR: Camila de Almeida Prado
ACCOUNT GROUP DIRECTOR: Elizabeth Reyna
ACCOUNT DIRECTOR: Mónica Rayón De Ita
CSO: Samantha Hernández
STRATEGY DIRECTOR: Alejandra Margain
PRODUCTION
PRODUCTION COMPANY: Stink Films
DIRECTOR: The Fridman’s
PRESIDENT: Daniel Bergmann
EXECUTIVE PRODUCER: Fran McGivern
HOP: Ari Schneiderman
SERVICE COMPANY
SERVICE COMPANY: Habintant
PRODUCER: Gleny Valente
EP: Pablo Martiñá
MANAGING DIRECTOR: Arturo Arroyo
DP: Adolpho Veloso
PRODUCTION DESIGNER: Micaela Urrutia
WARDROBE STYLIST: Maximiliano Patko
CLIENT REPRESENTATIVES
CLIENT: AEROMEXICO
CMO: Andrés Castañeda
MARKETING VP: Xiomara Martin
BRAND MANAGER: Emmanuel Romero
CREATIVITY SR. MANAGER: Daniel Garcia
PRODUCTION MANAGER: Isaac Quezada
HEAD OF PRODUCTION: Paola Martínez
HEAD OF BRAND: Fernanda Márquez
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