There is no doubt travel culture has shifted significantly in the last few years. With social trends and remote work in full force, Canadians are now seeking travel experiences that are all about doing everyday things elsewhere.
Whether it’s roaming grocery stores in Rome, thrifting in Paris, or finding delicious snacks in Seoul; the success of these moments is found in their convenience. And that is what traveling has become all about.
This insight is what the Courage team used to spearhead this new campaign ‘Everyday Elsewhere’. Showcasing just how CIBC’s Aventura makes everyday activities a positive and enjoyable adventure. The spot follows the same Canadian family at various destinations and how they use their Aventura card seamlessly illustrating the Everyday, Elsewhere.
VIDEO CREDIT LIST CLIENT: CIBC CAMPAIGN TITLE: Aventura SPOT TITLE: Everyday, Elsewhere CAMPAIGN LIVE DATE: April 7, 2026
Client (CIBC) Senior Vice President, Marketing: Suzy DePrizio Vice President, Business Partner Marketing: Angela Sarino Senior Director, Business Partner Marketing: Jon Day Director, Business Partner Marketing: Hilary Woods Senior Manager, Business Partner Marketing: Melissa Clark Manager, Marketing Communications: Annie Fung APR Senior Production Consultant: Lori Estabrooks
Production (Holiday Films) Production Company: Holiday Films Inc. Director: Ali Ali Co-Founder & Executive Producer: Josefina Nadurata Head of Production: Courtney Leca Creative Producer: Ali Heraize Director of Photography: Pierre Mouarkech Production Service Company: Moonlighting
Offline (Outsider Editorial) Editorial: Outsider Editorial Editor: Michael Barker Assistant Editor: Shay Koshy Executive Producer: Kayan Choi & Kristina Anzlinger Transfer + Online (Alter Ego) Colourist: Eric Whipp Colour Assistant: Daniel Saavedra Lead VFX Artist: Joel Osis VFX Artist: Igor Boros VFX Assistant: Nupur Baria, Alyssa Glousher Producer: Mariya Guzova Executive Producer: Hilda Pereira
VFX (Snap!Arts) VFX Supervisor: Bassam Hussain Managing Director: Samar Hegazy VFX Team: Mohamed Nagy, Ahmed El-gendy, Ahmed Ibrahim El Gendy & Islam Mohamed Post Producer: Malak Khourshid DIT: Mostafa Awad Audio (Grayson) Creative Director: Lowell Sostomi Voice Director: Lowell Sostomi & Mark Domitric Engineer: Eric Hulme Sound Design: Ben Swarbrick Senior Producer: Clare McGonigle
Media Partner MindshareOOH CREDIT LIST CLIENT: CIBC CAMPAIGN TITLE: Aventura CAMPAIGN LIVE DATE: April 7, 2026
Client (CIBC) Senior Vice President, Marketing: Suzy DePrizio Vice President, Business Partner Marketing: Angela Sarino Senior Director, Business Partner Marketing: Jon Day Director, Business Partner Marketing: Hilary Woods Senior Manager, Business Partner Marketing: Melissa Clark Manager, Marketing Communications: Annie Fung APR Senior Production Consultant: Lori Estabrooks
Photography Waterloo to Whitehorse Northern Lights Image: Jim Norton Surrey to Sorrento Dine and Greece image: Matthew Stephenson Brampton to Baja Gas Image: Radek Skrzypczak
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