Adobe, a global leader in personalized digital experiences, has named Dentsu Creative as its lead global creative and content agency for the Digital Media Business (DMe) after a competitive review.
In partnership with Tag Worldwide, Dentsu Creative will help Adobe drive personalized advertising at scale, leveraging a Gen AI-powered content supply chain. They will implement Adobe’s first “Glocal” go-to-market model, combining global strategy with local relevance across key regions like the Americas, EMEA, APAC, and Japan, while leading marketing campaigns for Adobe’s trusted B2B and B2C products.
This collaboration is built on Adobe’s technology backbone, optimized to streamline content creation and delivery across markets. Abbey Klaassen, Global Brand President at Dentsu Creative, emphasized their shared vision of transforming digital experiences through this partnership.
“As a creative team that has long relied on Adobe’s products and services to imagine, create and bring digital experiences to life, this new partnership is meaningful in so many ways,” said Abbey Klaassen (pictured above), Global Brand President, Dentsu Creative. “We’re energised by Adobe’s vision to change the world through personalised experiences, and this fueled us to bring transformative thinking and creativity to every interaction. Now, we’re ready to bring that to customers everywhere through Adobe’s Digital Media Business.”