In the second year of its partnership, Otherway, the award-winning design and creative studio, has unveiled its latest work for the Brooklyn Film Festival, debuting a new identity system centered around the inclusive platform “Admit All.”
Built as an invitation to both Brooklyn and the wider film community, the work reframes the traditional language of access into something more open and participatory. Rather than positioning film culture as something reserved for insiders, critics or industry circles, the identity celebrates independent cinema as a shared experience that belongs to anyone willing to feel something. Normally a more insular environment, it is now open to all.
At the center of the campaign is a reinterpretation of one of film culture’s most recognizable visual symbols: the “Admit One” ticket. Reimagined as “Admit All,” the concept transforms a familiar phrase into a broader cultural statement about openness, accessibility and collective experience, balancing the line of being provocative in tone while also being warm and welcoming.
The identity system extends across festival touchpoints including posters, social content, out-of-home, merchandise and even a limited time beer – built around a bold, colorful and flexible visual language inspired by the energy, quirkiness and openness of Brooklyn itself and its broader creative community. Drawing from the many forms tickets take across everyday city life, the system was designed to draw people in and live fluidly anywhere audiences encounter the festival.
Some of the lines include:
Admit All: To The Best Film You’ve Ever Felt
Admit All: To Feel Your Heart In Your Throat
Admit All: To White Knuckle Every Jumpscare
Admit All: To Fall Truly, Hopelessly, Madly, In Love
“Erin, Javier, Alison, Rhiannon and the whole Otherway team, took a feeling I had about inclusion and the general idea of invitation and turned it into something tangible dynamic and accessible not only for my team at BFF but for all of the filmmakers and attendees that wanted to share their passion for the the festival,” said Brandon Harrison, Executive Director of Brooklyn Film Festival.
“We were really focused on the idea of invitation for this year’s festival identity,” said Erin McCarthy, Head of Design and Creative at Otherway. “We wanted to create something that felt open, emotional, and participatory. The ‘Admit All’ ticket became a representation of that sentiment, that film belongs to anyone willing to feel something. It evolved beyond a graphic device into a welcoming, colorful, and expressive world inspired by the energy, openness, and creative spirit we see and experience in Brooklyn every day.”
The new identity launches alongside this year’s Brooklyn Film Festival programming which kicks off today, May 29th.
