ADF Careers launched last year, unifying the Navy, Army, and Air Force under one recruitment brand. The new integrated brand platform, ‘Unlike Any Other Job,’ developed by VML, highlights the significant impact Australian Defence Force (ADF) personnel make both domestically and internationally, while showcasing the personal and professional benefits of an ADF career.
Many young Australians seek meaningful work that also provides skill development and financial stability. The ADF offers these opportunities and more, with over 300 roles across maritime, land, air, cyber, and space domains, catering to a wide range of interests.
Produced by Collider and directed by Rupert Sanders, the campaign captures candid moments from the lives of ADF personnel, illustrating the diverse experiences and significant impact they have. The campaign also highlights the advanced capabilities, equipment, and technology utilized by the ADF.
James Wills, Creative Director at VML, said, “Working with Defence Force personnel and hearing their stories made it clear that an ADF career is unlike any other. It’s a career filled with purpose and extraordinary experiences. Bringing this campaign to life with Rupert, Collider, and Photoplay photographer Adam Ferguson was a privilege.”
Defence Force Recruiting’s General Manager of Marketing, Fiona Boughton, added, “Young Australians want careers with purpose that allow them to make real contributions. This campaign highlights the many ways people can make a difference both to themselves and their country. The ADF offers a unique and rewarding career, attracting individuals with diverse skills and experiences.”
Thomas Tearle, CEO of VML Australia & New Zealand, commented, “We are proud to bring this campaign to life with the ADF Careers team. It encapsulates our mission to show that an ADF career offers Australians the chance to make an impact personally and professionally. We’re excited to build on this campaign in the coming months.”
The new brand platform launches across Australia with extensive touchpoints including TV and cinema, 3D OOH, digital audio, digital, social media, and events. It complements the revamped candidate website, which provides comprehensive information to help candidates find the best role for them.
Client: Defence Force Recruiting Director General Defence Force Recruiting: Commodore Jan Wiltshire Director Military Recruiting: Group Captain Chris Ellison Deputy Director Recruiting Attraction: Wing Commander Fiona Van Der Snoek Staff Officer Recruiting Attraction: Major Sandy Campbell General Manager, Marketing: Fiona Boughton Head of Marketing: Justin Stanic National Marketing Manager: Zerlina Burns Tri-Service Brand Lead: Penny Calvert Tri-Service Marketing Specialist: Travis Hanson Tri-Service Senior Marketing Officer: Holly Carter Tri-Service Marketing Officer: Natalie Menotti Tri-Service Senior Marketing Officer: Gemma Tait Staff Officer Recruiting Attraction Navy: Lieutenant Renee Clark Navy Brand Lead: Sonia Drew Staff Officer Recruiting Attraction Army: Captain Jake Rudge Staff Officer Recruiting Attraction Army: Captain Harry Tibben Army Brand Lead: Megan Pitcher Staff Officer Recruiting Attraction Air Force: Flight Lieutenant Carley Trethowan Air Force Brand Lead: Tom Woods Senior Social Media Officer: Tegan Rendich Social Media Lead: Inci Omay Army Senior Marketing Officer: Maxine Monus Recruiting Communications: Lieutenant Commander Harley Slatter Lieutenant Colonel: David Hankin Wing Commander: Matt Kelly Flight Sergeant: Natalie Cowell Agency: VML Executive Creative Director: Jake Barrow Creative Director: James Wills Creative Director: Robyn Bergmann Senior Art Director: Divya Singh Senior Copywriter: Andy McInerney Art Director: Taylor Aranki Art Director: Lukas Meintjes Copywriter: Texas Williams Lead Producer: Mel Herbert Photography Producer: Stevi Russell Managing Director: Sarah Bailey Managing Partner: Vanessa Tout Group Account Director: Rhys Thomas Senior Account Director: Sarah Latremoille Account Director: Maddi De Winter Senior Account Manager: Charlie Kuster Account Manager: Jessica Osrin Head of Studio: Lewis Brown Designer: Lewis Barnes Designer: Brock Willis Lead Editor: Aleksandar Janev Editor: Opie Sayner-Hassall Motion Art Director: Mitch Clark Chief Strategy Officer: Alison Tilling Head of Strategy: Rachel Walker Production Company: Collider Director: Rupert Sanders EP/Producer: Ben Scandrett-Smith EP/Managing Partner: Rachael Ford-Davies 1st AD: Jeremy Fitzgerald DOP: Jeremy Rouse Production Designer: Alex Holmes Editor: Adam Wills Colourist: Billy Wychgel VFX and Post Production: Collider Studio VFX Creative Director: Andrew van der Westhuyzen Head of 3D: David Sujono Post Producer: Hoss Ghonouie Flame Artist: Eugene Richards VFX Supervisor: David Wood Original Music: Big Sync Musical Direction: Michael Szumowski Sound Studio: MassiveMusic Music Creative Director: Lance Gurisik Composer: Ben Lam Sound Design: Abby Sie Sound Producer: Katrina Aquilia Production Company: Photoplay Photography Photographer: Adam Ferguson Producer: Ross Colebatch Photography Assistants: Oliver Black, Archie Sartracom, Will Davis Digital Operator: Felipe Neves Hair & Make-Up: Margo Regan, Jo Cleland, Jane Heta
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