Acton International Marketing NZ has awarded Chemistry the account for its iconic, Lee Kum Kee, Indomie and Golden Sun brands effective immediately. This marks a significant win for Chemistry as they continue to expand their expertise in the FMCG category with a focus on performance marketing.
“We’re thrilled to welcome some household names to the Chemistry family,” says Joseph Silk, Founding Director. “Acton’s brands have incredible consumer loyalty and we look forward to working closely with the team to build even stronger connections between their brands and the New Zealand public. Our approach to strategic creativity, data-led insights and customer engagement makes us the perfect fit for these iconic brands.”
“It’s important we work with a partner that has the flexibility to bridge a wide range of marketing needs specific to our category, which include activations, in-store promotions, social media, brand, media and more. We chose Chemistry because they can offer everything under one roof, they get us and they understand the approach needed in a performance-based category. Their passion and creativity was evident from the first meeting,” said Anna Blake, Marketing Manager at Acton.
The appointment highlights Acton’s desire to strengthen their brand’s presence in New Zealand. Chemistry’s full-service offering centred around performance, including brand strategy, digital marketing, social and creative services will be instrumental in driving this growth.
About Acton International Marketing
Acton International Marketing is a leading distributor and marketer of FMCG brands in New Zealand. Representing a range of globally recognised brands such as Lee Kum Kee, Indomie and Golden Sun, Acton focuses on bringing high-quality, trusted products to consumers across the country.
About Chemistry
Chemistry is an award-winning independent advertising agency based in Auckland. Specialising in integrated marketing, Chemistry offers a comprehensive range of services from strategy and creative development to digital marketing and brand activation. The agency is known for its innovative, data-driven approach to delivering measurable results for clients across a variety of industries. For more details about Chemistry and its work, visit chemistry.co.nz.
