Accelerator Active Energy, a clean performance energy drink made with natural caffeine, plant-based thermogenics, and zero sugar, today announced a refreshed visual identity alongside the launch of its new “This Can. So You Can.” campaign—marking a major evolution for the brand across both design and creative.
The brand’s refreshed visual identity introduces brighter, more vibrant can designs created to stand out both on shelf and across digital platforms. Brought to life with athlete and Strategic Investor Livvy Dunne, the creative is anchored in the idea of an “upgrade,” with hero moments showing Dunne activating the new look at the press of a button—transforming the cans in real time.
Launching concurrently, the brand’s new campaign, “This Can. So You Can,” highlights how Accelerator powers performance across every part of the day. The campaign follows Livvy Dunne through a dynamic range of roles—from training to everyday routines—with each moment anchored by the distinctive “This Can” visual device. Fellow investors, Travis Kelce, Paula Badosa and Kai Trump feature in complementary creative, extending the campaign across the brand’s broader roster and reinforcing its performance-driven ethos.
Together, the new campaign and updated appearance build on Accelerator’s approach of working with athletes not just as talent, but as long-term partners and investors helping shape the brand. That strategy is already delivering results. Since its April, 2025 launch, Livvy Dunne’s signature Cotton Candy flavor has become Accelerator’s #1 SKU across retail and e-commerce, surpassing 1 million cans sold—highlighting her impact as both a top NIL athlete and equity partner.
“This campaign really reflects how I use Accelerator in my own life—whether I’m training, traveling, or balancing a packed schedule,” said Livvy Dunne. “Being involved as both an athlete and an investor, it’s been exciting to help grow the brand in a way that feels authentic to me. I genuinely love the product and use it across so many parts of my day, and seeing Cotton Candy become the top seller and hit one million cans has been incredible.”
“The new visual identity and ‘This Can, So You Can’ campaign reflect how we’re building Accelerator—with our partners at the center,” said Andrew Wilkinson, CEO of Accelerator Active Energy. “From product to creative, we work closely with athletes like Livvy, Paula, and Kai to shape a brand that feels authentic to how they actually live and perform.”
“This Can embodies the attitude of Accelerator Active Energy and the spirit of Livvy Dunne, and the new tagline frames any action, from a backflip to a cold Accelerator, as the enabler of momentum,” said Simon Dolsten, Founder & AI Director of Dolsten & Co. “It’s a rallying cry for anyone ready to take on whatever comes next. We’re proud to have developed the brand platform with Accelerator to bring that energy to life.”
Both initiatives will roll out across Instagram, TikTok, YouTube, email, and other digital platforms, supported by content from Accelerator’s growing network of athletes, creators, and ambassadors.
To shop Accelerator, visit the brand’s Amazon storefront. For more information, visit drinkaccelerator.com or follow @drinkaccelerator on social media.
ABOUT ACCELERATOR: Accelerator Active Energy is a fast-growing clean performance energy drink designed to support high-output lifestyles. Made with 100% natural caffeine from green coffee bean and green tea, plant-based thermogenics, and CoQ10, Accelerator delivers sustained energy, enhanced focus, and metabolic support—without sugar or taurine. The formula is clinically proven to support energy, focus, and metabolic activity, burning an average of 165 calories per can. With just 5 calories and NSF Certified for Sport®, the brand is trusted by professional and collegiate athletes and backed by strategic partners including Travis Kelce, Livvy Dunne, and Kai Trump.
