SEATTLE, WA – On the eve of International Women’s Day, Code.org is launching a groundbreaking campaign to reshape how high school girls perceive computer science. Given the biggest tech revolution in history is underway, it’s imperative that girls don’t get left behind. With the 2025 theme of “Accelerating Action for Gender Equality,” this initiative directly tackles one of the biggest barriers preventing girls from pursuing tech: the belief that computer science isn’t for them.
Despite increasing efforts to diversify the field, research highlighted in a new YouGov whitepaper reveals that many young women still feel like they don’t belong in computer science. They assume it’s not their style. With the “Computer Science is Everything” campaign, Code.org wants to incite a movement to change this perception. Developed in collaboration with independent creative agency House of Rabbits! the campaign highlights the endless ways computer science powers creativity and innovation in every space and intersects with passions like music, sports, art, and issues like climate change and social media dangers.
“We want girls to see that computer science isn’t a separate world—it’s their world,” said Sarah Morrison, SVP of Marketing at Code.org. “This campaign helps them realize that coding isn’t just for certain types of people; it’s for anyone who dreams big, innovates, and wants to shape the future.”
House of Rabbits! CCO Daniela Vojta added “the look for this campaign is modern and unapologetically girly to underscore the point that you don’t have to fit a tech bro aesthetic to be into computer science. You can love make up and dot your i’s with hearts and love AI and coding.”
The campaign surrounds high school girls in multiple impactful ways, starting with a launch film directed by Amy Rice and Magdalena Luna featuring examples of young women using computer science and AI in unexpected and inspiring ways. “Instead of trying to bring girls to CS, this film brings CS to them,” said Susan Young, CCO at House of Rabbits! “By showing how tech intersects with the things they already love, we’re meeting them where they are.”
A dynamic social media takeover shows how computer science enhances specific personal interests like wellness and fashion—while an interactive quiz challenges perceptions by asking questions like: Is nail art computer science? The answer is always yes, of course, because computer science is everything. Girls are then directed to a campaign website where they can explore deeper connections between their passions and tech.
A partnership with Refinery29 includes content featuring young women in tech sharing their stories. Beyond awareness, a mix of coding and non-coding activities ensures that all participants, regardless of skill level, can engage with computer science in ways that feel authentic to them.
And to remind girls that computer science isn’t just for the current stereotype—but has always been for them—the campaign celebrates Ada Lovelace, the woman who started it all.
“Launching this campaign on International Women’s Day underscores the importance of accelerating action toward inclusion,” said Daniela Vojta, CCO of House of Rabbits! “It’s about making sure girls know they belong in tech just as much as anyone else.”
To learn more about the campaign and explore how computer science connects to their passions, visit CSisEverything.org.
As part of its mission, Code.org continues to provide free coding resources and curriculum to students, educators, and schools worldwide, ensuring that all students—especially young women and students from underrepresented backgrounds—have the opportunity to explore and excel in computer science and AI.
