Atlanta, GA, October 1, 2026 – In a one of a kind promotion for Perkins Restaurant and Bakery, the iconic family-dining restaurant known for homestyle meals, Acadia’s digital and social team has created Perkins menu-inspired Mahjong sets designed for play in select Perkins restaurants.
The program leverages the growing appeal of Mahjong among multiple generations, and the fact that so many Perkins customers come to the restaurant to eat, and stay to play. The activation includes in-store events, a give-away contest, a microsite about the game and social and digital posts to support the program through October 15th.
“We have tracked the growth of Mahjong as a cultural movement and saw an opportunity to ignite excitement among Perkins customers who play, and those who want to learn, with a game designed around the restaurant experience,” explained Paula Ersly, Head of Social Strategy at Acadia. “Mahjong has a growing appeal to younger consumers and it offers Perkins a way to expand its appeal to younger generations.”
The Perkins Mahjong set is crafted in partnership with an independent artist the agency discovered on Etsy, and features custom-illustrated tiles inspired by familiar Perkins favorites. The artwork brings the Perkins experience to the game with illustrations of stacks of pancakes, sizzling bacon, the brand’s iconic fresh-baked pies, steaming coffee mugs filled with Perkins Bottomless Pot of Coffee, and even the familiar Perkins storefronts.
“Perkins has always been a place where generations come together, whether it’s over a stack of pancakes, a slice of pie or a cup of coffee,”said Matt Carpenter, Brand President for Perkins Restaurant and Bakery. “Mahjong captures that same spirit of connection. It gives people a reason to sit down, put their phones away and spend time together, and we are excited to bring a Perkins twist to a game with so much heritage.”
The Perkins mahjong sets will be available in limited quantities and guests can sign up to win an exclusive set beginning September 28, 2026. Guests should go to Perkins Restaurants Giveaway to enter for a chance to win. Registration closes on October 15, 2026.
